Gucci celebrates Milan and Italian craftsmanship with its renovated flagship store
by Adriano Batista
Gucci has reopened its boutique on Via Monte Napoleone, the historic street where the House first established its presence in Milan in 1951. The store, which has undergone a complete renovation, reflects the creative vision of Sabato De Sarno and the values of Italian beauty and craftsmanship that Gucci shares with the city of Milan.
The boutique’s interior design is inspired by Milan’s unique architectural and artistic heritage, as well as by the contemporary aesthetics of the House. The space features a mix of materials and furniture that showcase the quality, authenticity and style of Made in Italy. The marble floors, the Venetian glass shelves, and the furniture by iconic Italian brands such as Cassina, B&B, Living Divani and Minotti create a sophisticated and elegant atmosphere that enhances Gucci’s collections.
The store also hosts a curated selection of modern and contemporary artworks, chosen by Truls Blaasmo, that create a dialogue between local and international artists. The works by Lucio Fontana, Getulio Alviani, Franco Mazzucchelli, Nathlie Provosty, Jamie Poblete, Adji Dieye and Augustas Serapinas explore the themes of shape and color, and invite the visitors to interact and participate in a visual experience.
The ground floor is dedicated to leather goods, and displays the House’s most emblematic bag lines, such as the Jackie Notte and the Signoria slingback pumps from the Gucci Ancora collection. The floor also features the Rosso Ancora room, a immersive and transformative space that showcases 150 mock-ups of Jackie Notte bags and a luminous Gucci Ancora sign.
The basement offers a preview of the Gucci Ancora collection, which was presented at the SS24 show. For the first time, visitors can discover and reserve the looks in advance.
The boutique, which covers more than 1,800 square meters over two floors, also offers men’s and women’s ready-to-wear, luggage, footwear, silk goods, eyewear, jewelry and fragrances. The store also has two separate VIP lounges for a truly luxurious experience.
Shop Gucci HERE!
SOLDIER x Awake NY: “All Dogs Go To Heaven”
A. A. Spectrum Drops Capsule Knitwear collection for FW23
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
FANG NYC’s FW25 collection pulls from creative director Fang Guo’s travels, from Georgia’s concrete Kartlis Deda monument to Crete’s pink sand beaches, to play with contrasts.
Reebok and multitalented artist Tobe Nwigwe are back with the second chapter of their collaborative “Reebok x Chukwu” partnership.
Rihanna’s FENTY x PUMA collaboration returns with a fresh take on football-inspired fashion.
To celebrate the release of Senua’s Saga: Hellblade II on PlayStation 5, Ninja Theory has teamed up with London’s Passarella Death Squad for a limited capsule collection.
ERL marks its fifth anniversary with a new version of its signature skate shoe, the Electric Blue Vamp.
Skepta and PUMA are back with a tight, all-black collection that strips streetwear down to its essentials.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
Alex Brendon photographed by Virginia Navarro and styled by Tomás Jaramillo, in exclusive for Fucking Young! Online.
At Selfridges’ Summer of Sound: Music Talks, Allie X and Charles Jeffrey sat down to discuss how music and fashion shape an artist’s visual identity.
Simon Bresky and Brayden Dutremble photographed by Pasquale Vino and styled by Andrea Bassi, in exclusive for Fucking Young! Online.
Somewhere between pop spellcasting and club catharsis, the line between artist and alter ego blurs into something feral, fabulous, and dangerously seductive.
