Gucci celebrates Milan and Italian craftsmanship with its renovated flagship store
by Adriano Batista
Gucci has reopened its boutique on Via Monte Napoleone, the historic street where the House first established its presence in Milan in 1951. The store, which has undergone a complete renovation, reflects the creative vision of Sabato De Sarno and the values of Italian beauty and craftsmanship that Gucci shares with the city of Milan.
The boutique’s interior design is inspired by Milan’s unique architectural and artistic heritage, as well as by the contemporary aesthetics of the House. The space features a mix of materials and furniture that showcase the quality, authenticity and style of Made in Italy. The marble floors, the Venetian glass shelves, and the furniture by iconic Italian brands such as Cassina, B&B, Living Divani and Minotti create a sophisticated and elegant atmosphere that enhances Gucci’s collections.
The store also hosts a curated selection of modern and contemporary artworks, chosen by Truls Blaasmo, that create a dialogue between local and international artists. The works by Lucio Fontana, Getulio Alviani, Franco Mazzucchelli, Nathlie Provosty, Jamie Poblete, Adji Dieye and Augustas Serapinas explore the themes of shape and color, and invite the visitors to interact and participate in a visual experience.
The ground floor is dedicated to leather goods, and displays the House’s most emblematic bag lines, such as the Jackie Notte and the Signoria slingback pumps from the Gucci Ancora collection. The floor also features the Rosso Ancora room, a immersive and transformative space that showcases 150 mock-ups of Jackie Notte bags and a luminous Gucci Ancora sign.
The basement offers a preview of the Gucci Ancora collection, which was presented at the SS24 show. For the first time, visitors can discover and reserve the looks in advance.
The boutique, which covers more than 1,800 square meters over two floors, also offers men’s and women’s ready-to-wear, luggage, footwear, silk goods, eyewear, jewelry and fragrances. The store also has two separate VIP lounges for a truly luxurious experience.
Shop Gucci HERE!
SOLDIER x Awake NY: “All Dogs Go To Heaven”
A. A. Spectrum Drops Capsule Knitwear collection for FW23
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
WAX photographed by Fabio Munis and styled by LaDécadanse Studio, in exclusive for Fucking Young! Online.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection.
Through wool and yarn, Liu has made clothes that do more than cover bodies.
JAK is dropping the ATLAS LOW II, an even sharper, more wearable version of its retro-inspired design.
Benji Blue Bills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
This collection is about function, simplicity, and the kind of clothes that disappear on your body so you can just move.
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.
Lisbon’s Parque da Bela Vista is about to transform into a three-day musical paradise as MEO KALORAMA returns with its most exciting lineup yet.
This summer, Beyond Retro is all about the call of the open road and the thrill of discovery with its new Wanderlust campaign.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Stone Island and New Balance collaborate again and reimagine the “Numeric 272” sneaker.
Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th.
This summer, Jacquemus brings its French Riviera-inspired vision to the Greek islands.
adidas Originals and Sneakersnstuff (SNS) have teamed up for the fifth installment of their SNS GT II, a hybrid sneaker that combines elements from two adidas classics.
Fangs, wings, and other ways to survive. Nicasio Torres and his new paints exhibition in Palo Alto Barcelona. Somewhere between desire and dissidence, a creature with oil-painted wings and graphite claws begins to stir.
More than ever, the students of the Academy were in search for meaning and substance, which made this show a beautiful experience.
The 1990s Japanese rave scene existed in a whirl of distorted visuals, speedcore beats, and DIY rebellion.
K-Gold Temporary Gallery presents Blue Moon, a solo exhibition by Greek artist Yorgos Maraziotis, running from July 12 to August 31, 2025.
Kith and ASICS have joined forces once again for their latest Vintage Tech collection, bringing new life to classic sneaker designs for summer 2025.
Pride month is here, and to celebrate it, Cooper Koch has starred in the Calvin Klein campaign.
This year, Beach House, Kim Deal, Spiritualized, Caribou, Stereolab, and Amaia joined the growing list of recipients for the festival’s Can’t Do Without You Award.
