Ground Control: Marine Serre’s Fall/Winter 2024 Campaign
by Adriano Batista
Marine Serre’s Fall/Winter 2024 campaign, “Ground Control,” is a celestial journey that blends spirituality, freedom, and nature. Inspired by the brand’s core values, the campaign creates a twilight world where reality and fiction intertwine.
Five Renaissance and Primitive Flemish-inspired paintings set the scene. We see an MS tribe waving silk-scarf flags, celebrating an angel of mercy, and finding shelter in abandoned vehicles. It’s a world of both wonder and hardship, where the natural and the man-made coexist.
Spirituality is subtly woven into the collection. The All Over Moon logo, a recurring motif, appears on jersey and sensual leather pieces, worn close to the skin. The designs are both innovative and timeless, combining soft, regenerated fabrics with vibrant colors and intricate details.
Check it out below:
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