This Salomon x GR10K collaboration, called “Salomon 01 Vassal,” draws inspiration from the idea that collective effort can be incredibly powerful. Just like Scottish chants brought communities together, the shoe and its accompanying backpack represent the strength that comes from shared experiences.

The design process itself reflects this idea of working together. The shoe, a new take on military-grade Salomon footwear, was created by cutting down a high-top boot into a low-ankle sneaker. This innovative approach, much like the merging of voices in a chant, takes existing ideas and transforms them into something new and different.

The campaign, shot in a muddy Tuscan cave, perfectly shows what the shoe is all about. The tug-of-war, a game that requires strength and teamwork, mirrors the shoe’s ability to handle challenging environments. The shift from the original black and sand color scheme to darker, more “environmental” hues further emphasizes the shoe’s connection to nature.

Check it out below: