Global Retailer Uniqlo Ventures In Madrid, Marking Its Brand Identity Through LifeWear Offerings
by Chidozie Obasi
Japanese apparel retailer Uniqlo fronts a new venture, launching a new campaign that propels new codes of dressing and city living. Entitled “Essentials for life”, the campaign celebrates the arrival in Madrid of its Lifewear ethics: a reflective take on bonds between the brand and the city, in which its essentials are flourished through six personalities representing the essence of Madrid and the creative pillars that characterize the city.
The campaign symbolizes a visual tour of some of Madrid’s most revered places, well known by tourists and city members. The standout items of the brand such as ULD, flannel shirts, fleece and ankle pants become part of this imagery, providing a sense of comfort and functionality all-day long. Prime in quality, pragmatic and reasonable, all items are available in an eclectic range of colors and styles, suiting a plethora of demographics.
The campaign ambassadors see Javier Fernández, Samantha Vallejo-Nágera, Gonzalo Fonseca, América Valenzuela, Pelayo Díaz and Eva Ruiz reflecting on a celebration of different lifestyles and adaptations of LifeWear.
Elsewhere, some of the imagery includes a range of videos where which Javier Fernández, Samantha Vallejo-Nágera, Pelayo Díaz, and Eva Ruiz can be spotted in some of the city’s most symbolic landmarks while justifying their favorite parts Madrid and its connection with UNIQLO.
“Essentials for life” represents the commitment of UNIQLO with the local communities of the cities where it finds itself in.
Take a look at the FW19 collection below:
Gucci #ComeAsYouAre Campaign
Tujunga
actual
Global Retailer Uniqlo Ventures In Madrid, Marking Its Brand Identity Through LifeWear Offerings
previous
Gucci #ComeAsYouAre Campaign
next
Tujunga
The Carhartt WIP Active Jacket is turning fifty. To mark the occasion, the brand has created four special-edition designs.
Maison Margiela has released “A Tabi film,” a close look at one of its most important symbols.
The Prada Holiday 2025 campaign tells a winter’s tale.
The project celebrates over 170 years of combined heritage and a shared passion for adventure
BERSHKA presents a new chapter of its SERIES line, titled “Own Your Power.”
With JALEO, presented at 080 Barcelona Fashion, the designer takes a decisive step forward. The collection feels like a homecoming and a declaration at once.
In a restored 1906 mansion, Soho House opens its third Barcelona address, bringing together heritage, art, and wellbeing.
The Parisian brand Drôle de Monsieur is entering the world of fine jewelry through a collaboration with the American designer David Perry.
ROSALÍA’s new single, “Berghain,” is the first glimpse of her upcoming album LUX (out on November 7), and it immediately establishes a new scale for her work.
Pull&Bear chose a significant moment to launch its new collaboration. The brand presented its capsule collection with the American streetwear label PLEASURES at the Centre Pompidou in Paris.
Somewhere between the sea and the city, the brand PANTALON created its TUNA collection.
The party was supposed to last forever. This is the faith that pulses through Christian Stemmler’s photobook, “ANFANG/BEGINNING: BERLIN 1994–99”.
Kokoshkin Vladislav photographed by Marie Schuldigen and styled by Zakharieva Anna, in exclusive for Fucking Young! Online.
For Halloween, the brand GENZERO has reimagined its signature Doberman hat.
Gentle Monster has opened its first flagship store in continental Europe, located in the historic Le Marais district of Paris.
Dr. Martens presents the QUBIST, a new collection that redefines the brand’s approach to comfort.
Palaye Royale is one of those groups capable of dissolving distance, of turning music into a bridge of time and emotion.
This partnership is part of MR PORTER’s Health In Mind initiative, which focuses on men’s mental health.
After nearly a year of anticipation, TOMBOGO® has released its Fall/Winter 2025 capsule collection.
The designs are a focused study, drawing inspiration from the college-sports culture of the American South.
JW Anderson has launched a new campaign for its Loafer Bag, starring the actor John Malkovich.
Glass Cypress unveils the lookbook for its Fall/Winter 2025 collection, titled “SOMETHING IN THE WAY.”
Études Studio unveiled the lookbook for its Fall/Winter 2025 collection, shot by Erik Gustafsson and styled by Pau Avia.
Salomon and the Latin Grammy-winning artist FERXXO have launched a new sneaker, the XT-Pathway 2 FERXXO.
Dominik Datko and Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Burberry is celebrating its iconic Check scarf with a new portrait series. It features friends of the house, including Olivia Colman, Liu Wen, and Tyson Beckford.
Solomon Fox moves between worlds, Harvard and Hollywood, viral memes and soft bedroom beats, eighty acres of Virginia quiet, and the digital noise of now.
Designed with the architecture firm Sybarite, the space is called Marine Serre Hannam House.
Intodusk is a New York brand founded by Dustin Hellinger and Veska Naratama.
The arrival of Tame Impala’s new album “Deadbeat” is nothing short of a warm welcome back into the universe of creative sonic exploration that the Australian mastermind Kevin Parker has been charting since the project began.
