Global Retailer Uniqlo Ventures In Madrid, Marking Its Brand Identity Through LifeWear Offerings
by Chidozie Obasi
Japanese apparel retailer Uniqlo fronts a new venture, launching a new campaign that propels new codes of dressing and city living. Entitled “Essentials for life”, the campaign celebrates the arrival in Madrid of its Lifewear ethics: a reflective take on bonds between the brand and the city, in which its essentials are flourished through six personalities representing the essence of Madrid and the creative pillars that characterize the city.
The campaign symbolizes a visual tour of some of Madrid’s most revered places, well known by tourists and city members. The standout items of the brand such as ULD, flannel shirts, fleece and ankle pants become part of this imagery, providing a sense of comfort and functionality all-day long. Prime in quality, pragmatic and reasonable, all items are available in an eclectic range of colors and styles, suiting a plethora of demographics.
The campaign ambassadors see Javier Fernández, Samantha Vallejo-Nágera, Gonzalo Fonseca, América Valenzuela, Pelayo Díaz and Eva Ruiz reflecting on a celebration of different lifestyles and adaptations of LifeWear.
Elsewhere, some of the imagery includes a range of videos where which Javier Fernández, Samantha Vallejo-Nágera, Pelayo Díaz, and Eva Ruiz can be spotted in some of the city’s most symbolic landmarks while justifying their favorite parts Madrid and its connection with UNIQLO.
“Essentials for life” represents the commitment of UNIQLO with the local communities of the cities where it finds itself in.
Take a look at the FW19 collection below:
Gucci #ComeAsYouAre Campaign
Tujunga
actual
Global Retailer Uniqlo Ventures In Madrid, Marking Its Brand Identity Through LifeWear Offerings
previous
Gucci #ComeAsYouAre Campaign
next
Tujunga
Aún es pronto para ser feliz isn’t looking for answers. It sits in the discomfort, embracing the idea that maybe, right now, not being okay is part of the process.
A second project from Carhartt WIP and Salomon reworks the X-ALP shoe.
The Spring/Summer 2026 collection from Hikari no Yami is called CHAPTER 9: THE INVISIBLE MAN.
Louis Vuitton says it looks forward to a creative and innovative path with Future, celebrating this new partnership and what it may bring.
ROMBAUT and PUMA held a launch event for Season 2 of their collaboration in Shanghai.
The Carhartt WIP preview for Spring/Summer 2026 focuses on the shift from cold to warm weather.
JW ANDERSON has opened a new store on London’s Pimlico Road, an area known for its antique and design shops.
Marnix Eyckmans photographed by Aitana Valencia and styled by Ana San José with SS26 pieces from Dior Men, for the DREAMCORE issue of Fucking Young! magazine.
PUMA and the British fashion brand Represent have unveiled their second collaborative shoe.
Eyewear brand Vooglam has teamed up with streetwear label Tombogo for its first limited-edition collaboration.
OUR LEGACY WORK SHOP and ROA have released a new capsule collection. This marks their fourth and most extensive collaboration to date.
Madrid is preparing to welcome one of the most powerful emerging voices on the indie scene: Sombr, the young New York artist who has turned his raw sensitivity and generational vision into a global phenomenon.
Chino Amobi’s new project, “Eroica II: Christian Nihilism”, marks a striking and deeply personal return from an artist known for expanding the edges of sound, image, and storytelling.
The work is part of the brand’s ongoing research into biomimicry, material science, and textile technology.
Arts of the Earth at the Guggenheim Museum Bilbao is an ambitious exhibition on humanity’s shifting relationship with our planet, soil, and biodiversity.
We talk to Callum Eaton about tension, humour and the objects that inspire his new exhibition.
Denim Tears has launched its own proprietary line of denim, titled DENIM TEARS DENIM BY DENIM TEARS.
Inspired by the folklore and spirit of flamenco, the collection captures the movement and emotion of the dance through silhouettes, contrasts, and details.
ALAINPAUL has created the costumes for a new ballet, Drift Wood, at the Opéra national de Paris.
MODUS VIVENDI presents its Fall-Winter Black and White edition, a collection that drifts in from a retro art universe and lands right inside the pulse of modern urban life. The vibe is graphic, fluid and inclusive, as… »
We put together this last-minute holiday gift guide built around the things we actually love to give (and receive).
Jack Archer photographed and styled by Julian Freyberg, in exclusive for Fucking Young! Online.
Ten pieces that say: You tried to erase us. Here we are anyway. And we’re making clothes loud enough to wake the whole city.
There’s a quiet light that runs through Óscar Casas’ work, an energy that feels both instinctive and deliberate, like someone who has learned to move between dream and reality with ease.
Heron Preston has officially relaunched his namesake fashion label.
Bosco travels with an analog camera not just to document places, but to understand them.
Casablanca presents its Resort 2026 campaign, shifting its focus to Los Angeles.
Out of Australia’s sticky summer nights comes Full Flower Moon Band — a name that’s gone from whispered cult obsession to one of the country’s most ferocious live exports.
The project offers a perspective on transformation, giving a second life to materials shaped by use in motorsports.
Together with Olivia and Ouriel, we met up in Paris to discuss creativity, criticism and the importance for artists to collaborate.
