This season, Riccardo Tisci invites Tony Ward as a male guest for his Spring/Summer 2015 campaign. For this advertising campaign Riccardo Tisci reveals the dark and romantic side of the Givenchy man. A strong, masculine and military-inspired look is counterbalanced by tender touches evoking a celebration of love and religion.

This season the menswear campaign opposes a black and white portrait of Tony Ward, a timelessly handsome man, to a fancy Alessio Pozzi wearing flowers all over. Tailored pieces are rendered in matte black or a new floral print inspired by baby’s breath (Gypsophila flower).


Photography: Mert Alas & Marcus Piggott
Styling:  Katy England