Pitti Uomo will welcome Germany as one of its main protagonists in January. Germany is not only a key market for the textile and clothing industry, but also a hotbed of creative talent and innovation. The event will showcase the diversity and dynamism of the German fashion scene, from established brands to emerging designers, from classic elegance to cutting-edge style.

One of the highlights of the German presence at Pitti Uomo will be the special project NEUDEUTSCH, curated by Julian Daynov, a prominent figure in the fashion system and a regular presence at fashion weeks. The project aims to showcase the new aesthetics of Germany, a multicultural and ever-evolving country. NEUDEUTSCH will feature a selection of 18 brands that represent the diversity and richness of the German design scene, from fashion to accessories, from interior to objects design. The project will be hosted within the Sala delle Nazioni at the Fortezza da Basso, a symbolic location that reflects the international and cosmopolitan spirit of Germany.

In addition to NEUDEUTSCH, there will be 67 other German brands presenting their new collections at Pitti Uomo, covering the whole spectrum of men’s fashion, from the most classic to the most avant-garde, passing through sportswear and streetwear.

Discover all the brands featured at www.uomo.pittimmagine.com