Gentle Monster and D’heygere present their new collaboration
by Gabriel Córdoba Acosta
Gentle Monster and D’heygere present an original eyewear collab that unites the creative identities of both brands by incorporating the jewelry of French fashion accessory brand D’heygere into Gentle Monster’s original eyewear designs. In a creative attempt to redefine jewelry and fashion eyewear, the collection features eyewear with temples adorned with rings and earrings, re-establishing the frame itself as a piece of jewelry. The packaging of the collaboration also (elegantly) reinterprets the formal identities of the two brands, reminiscent of jewelers.
Belgian creative director Stephanie D’heygere commented on the project: “The delicate design of the products led this collaboration to open a new chapter in eyewear by trying a unique method of combining the frame with the jewelry as a structure, not simply attaching it to the frame. It took us to the next step in the typical jewelry eyewear.
The line is accompanied by a campaign that simulates a bizarre and unique wedding between Gentle Monster and D’heygere. Their connection transcends the 8,965 km distance and the 7 hours time difference between Seoul and Paris.
The Gentle Monster x D’heygere products are available for purchase in the official online and offline shops of Gentle Monster and D’heygere.
Check out the sunglasses collection below:
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