Gant Unveils FW22 Campaign Dedicated to New York & the Brand’s Heritage
by Adriano Batista
73-year-old American sportswear brand, GANT, reveals its FW22 campaign – “A Love Letter to New York”. The new campaign is a loving tribute to the brand’s heritage, the collection itself inspired by the creative expression present in New York streets.
“A Love Letter to New York really embodies the journey we’re on as a brand. The campaign celebrates the inspiration of our FW22 collection: 1970s and 1980s New York cool. The clubs, the streets, the hustlers, the glitterati, the Upper East side – all gathered in the same room”, said Christopher Bastin, GANT Creative Director. “It’s an honor to collaborate with some of my biggest style icons and mood board heroes, to make it all come alive”, he added.
The campaign features a “unique and extraordinary” cast: Jake Wesley Rogers (American singer-songwriter), Jazzelle (An alternative beauty icon), Ben Cobb (Magazine editor, cultural tastemaker and London-born and bred), Staz Lindes (London-born, Los Angeles-raised, bassist in garage band The Paranoyds, and the face of a new generation of red-carpet models), LZ Granderson (Poet, dancer, and performance artist), Yidan Huang (With a degree from the Southwestern University of Finance and Economics in Chengdu, China, Yidan Huang went on to pursue an international modeling career spanning from New York to Asia, gracing runways and editorial alike), Daniel Walters (Self-declared cultivator of art and community), Jack James Busa (Actor, musician, and half of New York-based DJ duo The Muses).
Take a look at the campaign below:
Supreme x The North Face is the perfect example of an indestructible partnership
GCDS presents accessories campaign shot by Zhong Lin
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
For the Kenzo Fall/Winter 2025 campaign, Artistic Director Nigo brings the city of New York into the conversation.
Martin Margiela’s belief, “I believe in blurring the lines between art and fashion,” is not just a quote for the Maison. It is a working principle.
Black Orchid Reserve brings together the original Black Orchid with the essence of a midnight-blooming Ghost Orchid.
YSL Beauty introduces Myslf L’Absolu as more than a new fragrance. It is presented as an elevation of feeling.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
PUMA and Colm Dillane of KidSuper are back with a new collection.
As Wax London approaches its tenth year, it is taking a moment to look back with its new Fall/Winter 2025 collection, called “Rewind and Reclaim.”
Fashion often lives in expected places. On runways, in glossy editorials. MANC’s new monogram tote collection chooses a different setting.
For its Fall/Winter 2025 collection, Alpha Industries makes a deliberate return to the starting point. This is a reset. A return to base.
For Viviano’s Spring/Summer 2026 collection, the focus is on the space between definitions.
For Fall 2025, Fear of God has released a short film created in collaboration with the filmmaker Hype Williams.
Some stories exist on the margins. They are found in the textures of what is left behind, in the narratives often excluded.
Diesel x Eastpak is a fusion of experience, made to be a reliable partner for any journey.
Some logos are a shared memory. The specific grey of a first console, the four familiar symbols, the typeface of a loading screen.
We talked to Dutch DJ Mau P before he started his DJ set for the Baddest Behaviour party at Pacha Ibiza.
The rhythm of Notting Hill Carnival is built on more than music. It is built on community, pride, and a shared heritage. This year, that rhythm had a new, powerful heartbeat: the partnership of PUMA and the… »
It’s a series dedicated to London, celebrating its iconic landscape and the energy of the people who live there.
For its Fall/Winter 2025 campaign, Casablanca turns its gaze to the rhythms of everyday life in Japan.
Shot by Dutch photographer Paul Kooiker, the campaign shows Carlsen in pieces from the new line.
This is a collaboration built on a shared belief. Both Kobe and Barça are known for one non-negotiable thing: the relentless push to be better.
Bershka’s new collaboration with Von Dutch is a direct line to the era’s most iconic streetwear, a time defined by logo mania and a specific kind of celebrity swagger.
Julian Zigerli unveiled the video for his collaboration with Tom of Finland, “TOM ALL OVER MY BODY,” directed by Steve Marais.
Levi’s® has a new global campaign called “Icons,” and it stars two genuine originals: musician Shaboozey and chef Matty Matheson.
“Free Your Feet” is presented as an invitation. It is an invitation to feel the ground again, to reconnect with our bodies, and to make choices that consider our own health and the health of the planet.
Designed to provide stability, traction, and comfort even on challenging terrain, the shoe aims to give runners confidence with every step.
Tomas Pyzynski photographed by Lucas Lei and styled by Sergio Jiménez, in exclusive for Fucking Young! Online.
Designed by Eli Russell Linnetz in Venice Beach, California, the shoe arrives as part of the brand’s fifth anniversary Fall/Winter 2025 collection.
CDLP introduces its Fall 2025 Essentials Collection, a range of elevated wardrobe basics made from innovative materials.
