Gant Unveils FW22 Campaign Dedicated to New York & the Brand’s Heritage
by Adriano Batista
73-year-old American sportswear brand, GANT, reveals its FW22 campaign – “A Love Letter to New York”. The new campaign is a loving tribute to the brand’s heritage, the collection itself inspired by the creative expression present in New York streets.
“A Love Letter to New York really embodies the journey we’re on as a brand. The campaign celebrates the inspiration of our FW22 collection: 1970s and 1980s New York cool. The clubs, the streets, the hustlers, the glitterati, the Upper East side – all gathered in the same room”, said Christopher Bastin, GANT Creative Director. “It’s an honor to collaborate with some of my biggest style icons and mood board heroes, to make it all come alive”, he added.
The campaign features a “unique and extraordinary” cast: Jake Wesley Rogers (American singer-songwriter), Jazzelle (An alternative beauty icon), Ben Cobb (Magazine editor, cultural tastemaker and London-born and bred), Staz Lindes (London-born, Los Angeles-raised, bassist in garage band The Paranoyds, and the face of a new generation of red-carpet models), LZ Granderson (Poet, dancer, and performance artist), Yidan Huang (With a degree from the Southwestern University of Finance and Economics in Chengdu, China, Yidan Huang went on to pursue an international modeling career spanning from New York to Asia, gracing runways and editorial alike), Daniel Walters (Self-declared cultivator of art and community), Jack James Busa (Actor, musician, and half of New York-based DJ duo The Muses).
Take a look at the campaign below:
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