GANT unveiled its FW21 campaign, “The Future of American Sportswear” challenging conformity with an all-star cast made up of passionate artists and thought leaders who represent the GANT community.
“We want to show who the real GANT is — that the brand is equal parts heritage and progressive,” says EVP of Brand, Eleonore Säll. “GANT has been on a tremendous brand journey this past year, and this campaign is the culmination of our efforts, where we reclaim our position as the future of American sportswear.”
Fronting the campaign are South London born poet Sonny Hall, The Serpent’s Mathilde Warnier, Welsh singer/songwriter Joseph Talbot, cellist and polymuse Kelsey Lu (known for her varied musical collaborations including Blood Orange, Skrillex, Solange and Florence + the Machine), Brazilian-born musician, model and actor Kelvin Bueno, alongside English actor, musician and music producer Eliot Sumner. Together they find the space where challenging conformity intersects with aspirations for the future, and breathe authenticity into the campaign with an inspirational message of openness and daring.
With this campaign, the brand has chosen to work with individuals who represent these ideals, and who also strive to challenge the status quo. GANT’s brand purpose is to always challenge conformity, to stay curious, creative and have the courage to question societal norms in order to Never Stop Learning.
Additionally, the campaign film features the poem, Never Conforming To Second Hand Air, which was written by Sonny Hall specifically for GANT, and is recited by members of the cast. This poem is a call to action to be true to oneself and promotes the idea of an inclusive community where everyone is welcome.
Aries has unveiled its FW26 collection, moving through a world of faded opulence where early-2000s luxury meets derelict Baroque interiors and the residue of excess.
NUMO is the kind of place that works equally well for a proper summer holiday or one of those late-season escapes where you can make summer last just a bit longer.
Presented during Berlin Art Week 2026 at The Foundry, The Overview Effect brings together an international group of artists and designers whose practices ask us to reconsider our relationship with the planet, with materials, with memory and, ultimately, with one another.
Tommy Hilfiger staged a personal New York celebration at The Plaza Hotel, presenting Spring 2027 in the legendary address where he once lived with his family.
The partnership continues to explore the universe of the London label founded by Sofia Prantera, which has built its identity by combining classical art references with counterculture and an irreverent attitude rooted in urban culture.
The shift comes with a new identity, a new headquarters, and a corporate reorganisation in which Águeda Amiano and María Fitz-James Stuart remain at the helm.
From skate culture and American suburbia to a new campaign for Bershka and Aries. Ed Templeton is taking over Barcelona with “Tomorrow Never Comes”, less a retrospective than an ongoing conversation between past and present. Free to visit from 10–20 September at Espai Metrònom.
Ann Demeulemeester unveiled its Fall/Winter 2026 campaign, shot by Nikolai von Bismarck, styled by Elodie David, and creatively directed by Stefano Gallici.
We sat with the talented Amsterdam-based designer to discuss the inspiration behind his latest collection, promoting tolerance through clothing, and why fashion still has such a problem with larger bodies.
Camiel Fortgens returned to Amsterdam Fashion Week with a Spring/Summer 2027 show set in an unexpected but familiar place: an Albert Heijn supermarket after closing hours.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
