GANT unveiled its FW21 campaign, “The Future of American Sportswear” challenging conformity with an all-star cast made up of passionate artists and thought leaders who represent the GANT community.
“We want to show who the real GANT is — that the brand is equal parts heritage and progressive,” says EVP of Brand, Eleonore Säll. “GANT has been on a tremendous brand journey this past year, and this campaign is the culmination of our efforts, where we reclaim our position as the future of American sportswear.”
Fronting the campaign are South London born poet Sonny Hall, The Serpent’s Mathilde Warnier, Welsh singer/songwriter Joseph Talbot, cellist and polymuse Kelsey Lu (known for her varied musical collaborations including Blood Orange, Skrillex, Solange and Florence + the Machine), Brazilian-born musician, model and actor Kelvin Bueno, alongside English actor, musician and music producer Eliot Sumner. Together they find the space where challenging conformity intersects with aspirations for the future, and breathe authenticity into the campaign with an inspirational message of openness and daring.
With this campaign, the brand has chosen to work with individuals who represent these ideals, and who also strive to challenge the status quo. GANT’s brand purpose is to always challenge conformity, to stay curious, creative and have the courage to question societal norms in order to Never Stop Learning.
Additionally, the campaign film features the poem, Never Conforming To Second Hand Air, which was written by Sonny Hall specifically for GANT, and is recited by members of the cast. This poem is a call to action to be true to oneself and promotes the idea of an inclusive community where everyone is welcome.
For his fifth collection presented during 080 Barcelona Fashion, Eñaut was inspired by flysch, groups of rocks that reflect the history of the planet in layers revealing its evolution over millions of years.
Born in the early 2000s, American singer, actor, composer, dancer and model Noah Urrea is known for representing the United States in the international pop group Now United.
The WE11DONE Spring Summer 2022 collection, dubbed “Spring Celebration”, is a dynamic sequel to the exploration of sartorial oddities introduced last season.
David Catalán‘s latest fashion collection showed during Portugal Fashion and some months ago in Milano, keeps its iconic denim based looks, but this season it adds a series of shirts with small ties, inspired… »
Salahddin Tarki captured by the lens of Moreno Blanco and styled by Koko Ishizuka with pieces from Spanish designer Victor von Schwarz, in exclusive for Fucking Young! Online
Over the course of his long career, the awarded and celebrated designer, today head of a global fashion empire focused at the same time on human rights, has frequently proved himself a precursor.
INSECT INDEX pulls its name from the graphics in this capsule collection from S.R. STUDIO. LA. CA, which invent fictional representations of insect species by merging text from various animalia taxonomies with captions from biological diagrams.
With references from childrenswear such as cropped shorts or braided scoubidou to the famous Harris Tweed and English wool fabrics, the awarded winning collection felt fresh and full of “improvements”.
With the campaign Li-Ning creates a timeless, always relevant and effortless look supported by a cast celebrating different types of beauties from different eras.
We recently got to see designer Mateo Velasquez present at Hyères where he was one of ten finalists and the first Colombian designer to reach the final of the competition.
Gucci announced the latest developments in its Gucci Places project, the initiative designed to encourage people to explore the various places in the world that have inspired the House and with which they have a special bond.
VETEMENTS is releasing new limited edition pieces inspired by traditional security uniforms and embroidered with the word “OXPAHA” (security in Russian).
The young Spanish artist shows in his new photographic compilation the chaos and rebirth originated in a social and personal moment of great importance.
Inês Amorim and Reid Baker presented their Spring/Summer 2022 collection for Ernest W. Baker during Portugal Fashion, with a special installation and a fashion video directed by Vladimir Kaminetsky.
Ana Sousa and Joana Braga are UNFLOWER, a young slow-fashion brand that unveils its latest Spring/Summer 2022 collection titled ‘If We Take Na Holiday’ at Portugal Fashion.
Composed of 13 pieces, this unisex collection by UMBRO borrows the codes of sport while enhancing the silhouettes with more urban cuts and fashion details.
Conan Gray wearing Lacoste and shot by Tommy Dorfman.
In this issue, we explore how we are connected to nature and the intersectionality of social and sustainable issues.
We talk to designer Bethany Williams who believes that social and environmental issues are connected along with
designers Francisco Terra of Neith Nyer, Tom Van der Borght, and actor Archie Renaux. Stylists were encouraged to not only explore conscious designers but to pull from the archives, vintage, and to forget about seasons with editorials.
