G-star Raw & Pharrell Williams Open Flagship Store On Fifth Avenue!
by Adriano Batista
On Wednesday June 1st, Pharrell Williams, Head of Imagination of G-Star RAW, celebrated the opening of the brand’s new flagship store on Fifth Avenue in New York City. The store marks Williams’ first opening since he became co-owner of the denim brand back in February.
To celebrate the opening of the Fifth Avenue Store and the growing presence of G-Star in New York, Williams went on a bike ride – together with professional BMX riders like Nigel Sylvester, Austin Horse and Anthony Derosa – from Williamsburg to Fifth Avenue, visiting different G-Star stores along the route.
After the bike ride across town with Brooklyn Machine Works, Williams kicked off a VIP opening event at the Fifth Avenue flagship. Each store joined in the celebrations, with DJs Joey Bada$$ and Kirk Knight playing at SoHo, Clark Kent at Williamsburg, and Eva Shaw at Fifth Avenue. Celebrities and friends of the brand who attended the opening included: Joey Bada$$, Eric West and Lionbabe.
“We were looking for the most enjoyable and eco-friendly way for Pharrell to visit our stores in New York City,” said Thecla Schaeffer, CMO at G-Star RAW, of the day’s tour. “We realized that a bike tour would allow us to not only travel from store to store efficiently, but also have fun while doing so. ”
Located on the corner of East 41st Street and 475 Fifth Avenue, opposite from the New York Public Library, the new G-Star flagship is set over 250-square-meters and exhibits the brand’s expertise in denim through its wide range of styles, each one engineered for precision fitting.
Nostalgia
Nobreza Real
actual
G-star Raw & Pharrell Williams Open Flagship Store On Fifth Avenue!
previous
Nostalgia
next
Nobreza Real
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
This is only the brand’s second location worldwide.
Alejandro Carrascosa photographed by Paulino Cobalto and styled by Cala Xiang & Victor von Schwarz, in exclusive for Fucking Young! Online.
The collaboration celebrates the artist’s lasting impact on music and culture.
This winter, BOSS and Steiff have created a collaborative capsule collection.
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
