“RAW is not a noun, RAW is a verb“, said G-Star’s new co-owner and Head of Imagination, Pharrell Williams, when asked about the meaning of raw. For the first time in the brand’s history, G-Star RAW is stepping beyond the product to present the question: “What is RAW?”
To answer the question, the G-Star Fall/Winter ‘16 campaign tells the story of what exists beneath the surface of the brand itself: the people that make it, their craft, and the spaces they occupy. This story and subsequent metaphoric journey through the world of G-Star is portrayed through the RAW Family Portrait. The formation within the portrait emphasizes the brand’s belief in equality and team effort. By stripping back what’s on the outside to uncover what lies beneath – this is raw.
The Family Portrait is just one part of a multilayered campaign, which is also comprised of a film that highlights the design process taking place at the G-Star headquarters in Amsterdam, and a series of digital shorts which tell the stories of the brand’s product engineering process, obsession with 3D-denim construction, commitment to sustainable innovation, and more.
Throughout all the seasonal campaign assets, it becomes quite clear: the real meaning of raw is a personal sentiment that cannot be explained, it has to be felt to be understood.
Maison&Objet Intérieurs Hong Kong is returning this December with an even more exciting and immersive experience for design lovers and professionals alike.
The collection focuses on the genuine spirit of the season, highlighting spontaneous gatherings, laughter among friends, and the feeling of a free-spirited winter.
Our friends from PUMP! are hosting the night of the year: Black Friday reimagined as an editorial moment with sharp lines, strong color, and underwear taking the lead.
A Shaded View on Fashion Film returned for its 17th edition with founder and curator Diane Pernet at the helm, reaffirming her role as one of fashion film’s most uncompromising advocates.
Since launching his eponymous Lutz Huelle label in Paris in 2000, the German-born designer has built a reputation for reshaping codes that capture a certain joy that celebrates the individual.
Lanvin presents its festive season collection for 2025. The theme centers on togetherness, celebrating the joy of giving and the warmth of close relationships.
The collection revisits some of the brand’s earliest and most emblematic pieces. It is a tribute to the two pillars of their identity: Exclusive and Inclusive.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
