During Pitti Uomo #88, there will be the first edition of a new emerging fashion showcase. FRESH IN FLORENCE gives an opportunity for young, contemporary brands to have a presence during one of the most important fashion events on the circuit.

In collaboration with Not Just A Label and Bjørk Florence, the following designers have been selected to show their latest collections across menswear, womenswear and accessories: Vibe Johansson, Sabrina Stadlober, Nicola Indelicato, Filippo Disperati, Yojiro Kake, Helga Kovacs and Alighieri.

Known for promoting young contemporary brands, Bjørk Florence is an independent concept store that will be transformed for 3 days into a space for buyers and press to view the collections and relax in the Fresh Lounge.

11am – 8pm June 17/18/19
Opening event on June 16th
Via Dello Sprone 25/r – 50125 – Florence