Spring/Summer 2014 marks the fifth collaboration collection between Bradley Wiggins and Fred Perry. Taking cue from the cyclist’s mod aesthetics, styles are kept sharp, simple and classic.

Fine gauge merino knits cut with 1960s style necklines, pique shirts offset with contrast panel details, zip through cardigans with raglan sleeves. The silhouettes are kept slim and shirts are cut slightly long. The Team GB colours are worked into Fred Perry twin tipping dimensions, archive hues applied to the champion stripe, perforated leather details evocative of vintage handlebar tape seen across footwear styles.

It’s not just a job. I go back a long way with Fred Perry. I bought my first Fred Perry shirt when I was a kid and it’s gone from there. To be able to have your own range and to have your name on the label and be sold at the Seven Dials shop in Covent Garden, you just have to kick yourself sometimes.’ – said Bradley Wiggins