Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture. Known for his explosive stage presence in the Grammy-nominated hardcore band, Lyons steps into the denim world with the same raw charisma that defines his performances.
Shot by photographer Liam MacRae against clean, minimalist backdrops, the campaign lets Lyons’ natural energy take the spotlight. He wears relaxed G18 jeans in two washes, paired with a bomber jacket and a long denim shirt, timeless pieces that let his personality shine through. The simplicity works; there’s no need for flashy styling when the subject already carries so much presence.
This collaboration makes sense for both sides. GUESS JEANS has built a reputation for tapping rising stars across music, sports, and fashion (like Brent Faiyaz, Beabadoobee, and Trent Alexander-Arnold), while Turnstile’s genre-blurring success (from hardcore pits to Grammy nods) positions them at the forefront of today’s music scene. Lyons even wore GUESS JEANS in Turnstile’s recent “BIRDS” music video, blurring the lines between campaign and real life.
For Lyons, the partnership feels like a full-circle moment. “GUESS JEANS is an institution,” he says, praising Nicolai Marciano’s direction. “They’re doing something different by bringing in artists instead of just models. When they told me I’d be on a Sunset Boulevard billboard? That was a ‘WOW!’ moment.”
Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture.
Barcelona’s Primavera Sound just wrapped its 23rd edition with staggering numbers: 293,000 attendees across a week of music that solidified its status as a global festival powerhouse.
This June, Casablanca opens its first flagship store on Paris’s prestigious Rue du Faubourg Saint-Honoré, a full-circle moment for founder Charaf Tajer.
Set in the picturesque dense woodlands in Lithuania nestled between a tranquil lake and a cool river the niche festival has been dubbed “a well-kept secret”.
The Edward Hopper House Museum & Study Center will present Tomokazu Matsuyama: Morning Sun, a contemporary response to Hopper’s iconic 1952 painting, from June 20 to October 5, 2025.
The first day of Primavera Sound found its rhythm early at Pull&Bear’s Primavera Sound Café, a space where music, fashion, and coffee collided under the Barcelona sun.
The TEAM LOVE movement just got a sleek new addition. Julian Zigerli’s capsule collection, originally launched in crisp white, now comes in an equally cool black iteration.
The Spanish brand has unveiled a sharp new visual identity, created with Milan’s Giga Design Studio, that trades familiarity for something more unsettling.
Pull&Bear returns to Primavera Sound Barcelona with Primavera Sound Café by Pull&Bear, a project that blends clothing, music, and coffee into a festival experience.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
