Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture. Known for his explosive stage presence in the Grammy-nominated hardcore band, Lyons steps into the denim world with the same raw charisma that defines his performances.
Shot by photographer Liam MacRae against clean, minimalist backdrops, the campaign lets Lyons’ natural energy take the spotlight. He wears relaxed G18 jeans in two washes, paired with a bomber jacket and a long denim shirt, timeless pieces that let his personality shine through. The simplicity works; there’s no need for flashy styling when the subject already carries so much presence.
This collaboration makes sense for both sides. GUESS JEANS has built a reputation for tapping rising stars across music, sports, and fashion (like Brent Faiyaz, Beabadoobee, and Trent Alexander-Arnold), while Turnstile’s genre-blurring success (from hardcore pits to Grammy nods) positions them at the forefront of today’s music scene. Lyons even wore GUESS JEANS in Turnstile’s recent “BIRDS” music video, blurring the lines between campaign and real life.
For Lyons, the partnership feels like a full-circle moment. “GUESS JEANS is an institution,” he says, praising Nicolai Marciano’s direction. “They’re doing something different by bringing in artists instead of just models. When they told me I’d be on a Sunset Boulevard billboard? That was a ‘WOW!’ moment.”
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
The rhythm of Notting Hill Carnival is built on more than music. It is built on community, pride, and a shared heritage. This year, that rhythm had a new, powerful heartbeat: the partnership of PUMA and the… »
Bershka’s new collaboration with Von Dutch is a direct line to the era’s most iconic streetwear, a time defined by logo mania and a specific kind of celebrity swagger.
“Free Your Feet” is presented as an invitation. It is an invitation to feel the ground again, to reconnect with our bodies, and to make choices that consider our own health and the health of the planet.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
