After months of speculation about who would become the next winner of the most important and prestigious fashion competition in the fashion industry, the LVMH Prize, the day has finally arrived when the doubts have been settled. Without further ado, the winner is Ellen Hodakova Larsson, founder and creative director of the Swedish upcycling brand HODAKOVA.

 

Ver esta publicación en Instagram

 

Una publicación compartida por LVMHPrize (@lvmhprize)

For those who don’t know it yet, HODAKOVA was founded by Ellen, a visionary in her field who in a short time has become one of the most impactful designers worldwide, determined to create the first sustainable fashion house. The brand has the support of celebrities such as Cate Blanchett, Lady Gaga, and Dua Lipa.

 

Ver esta publicación en Instagram

 

Una publicación compartida por LVMHPrize (@lvmhprize)

Of course, upon receiving the award at the Louis Vuitton Foundation from Oscar-winning actress Natalie Portman, Larsson couldn’t contain her excitement, which she expressed in the following words: “For me, it’s important to just keep this going. I aim to work on a sustainable fashion house that is sustainable on every single level. Everyone involved is so passionate about believing in this, and I think belief is the main word that I’m aiming for. It’s something that you have in your core and your heart. When you put your passion into it, everything is worth it. And I just felt like it was a recognition of the work we’re putting into this.

Congratulations to Ellen Hodakova Larsson on winning the LVMH Prize 2024!