FFACE.ME x FINCH Launches AR Collection
by Anna Barr
FINCH has teamed up with Ukrainian AR studio FFFACE.ME for the exciting launch of semi-digital clothes that wrapped up Ukrainian Fashion Week noseason Sept 2021 edition. According to the creators, this collection is another step for fashion towards a digital future.
“With the help of digital technology, we can be freer in our creativity, realize what goes beyond the physical capabilities of materials and give our images more meaning. This technology has no limits, so with them, fashion expands its boundaries. ” Katerina Byakova from FINCH explained.
The collaboration was made up of international digital artists, muralists including 3D artist Ines Alpha, muralist Waone Interesni kazki, designer Snezhana Chernetskaya, Russian AR artists Denis Rossiev and Alexey Efremov, abstract artist Daniil Manzhos and AR-makeup artist Ksenia Lozitskaya. Each of the collaborating artists created their own print. It was then made visible when a phone with the Instagram effect is pointed at the garment.
The capsule features comfortable basics: T-shirts, hoodies and sweatshirts that turn into a lively pulsating image when creating content that can’t be reproduced in reality. You can activate the AR layer for each item by scanning the QR code printed on each item in the collection. The creators promise that within the next year, each item from the collection will get another digital AR layer.
The creators say the limited drop is a manifestation of the next generation of fashion. The main value of the collection is in its convenience in the physical world and the ability to attract attention and receive reactions in the digital world – on social networks.
This new limited edition pieces can be purchased on the FINCH website or via FFFACE.ME Instagram account.
LV2 Pre-Spring 2022 by Virgil Abloh
Paris Design Week at BOON_ROOM
The HOMME PLISSÉ ISSEY MIYAKE FW22 collection looks at a tent as a structure consisting of fabric and a frame and adapts elements of its construction for clothes-making.
For the FW22, collection Henrik Vibskov went to outer space while looking into different ways of archiving our dearest belongings and memories of earth.
With his new collection named ‘Pioneer’, Israeli designer Or Yair Bitton takes us on a sartorial -and symbolic- journey inspired by the kibbutz, fusing utility garments and tailoring with the idea of community.
The AURALEE Fall/Winter 2022 collection conveys a sentiment of comfort while keeping its minimalistic, sophisticated approach.
Intended as an ode to hypersensitivity, it is born with a deep sense of time and dreams of self-expression.
The JOEONE Fall/Winter 2022 season is inspired by the Tang Dynasty, which was an imperial dynasty of China that ruled from 618 to 907 AD.
This collection is like the memory of an end of a nightclub outing, when you leave the place sweating, grabbing your huge coat to catch a taxi.
Take a look at Dior Men Fall/Winter 2022 backstage captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at Jil Sander Fall/Winter 2022 backstage captured by the lens of Parinya Wongwannawat, during Paris Fashion Week, in exclusive for Fucking Young!
GmbH unveiled its Fall/Winter 2022 collection titled “Talisman” during Paris Fashion Week.
Envisioned by Creative Director Marcus Clayton, this latest men’s wardrobe proposes sophisticated volumes worn with everyday ease.
Patchouli unveiled its Fall/Winter 2022 collection during Paris Fashion Week at Tranoï.
The lookbook stars Alessandro Mancini shot by Giuseppe Attanasio.
KYLE’LYK unveiled the lookbook for its Fall/Winter 2022 collection featuring model Sam Morrissey shot by Jackie Kursel.
Kim Jones showed his new collection for Dior Men during Paris Fashion Week.
“Louis Dreamhouse”, the last collection by Virgil Abloh for Louis Vuitton.
For its first collection, Ouest Paris introduces a complete wardrobe inspired by the memories of a fantasized journey through the American West.
Iago Otero unveiled its Fall/Winter 2022 collection during Paris Fashion Week at Tranoï.
De Pino unveiled its Fall/Winter 2022 collection during Paris Fashion Week at Tranoï.
The collection is Rains’ biggest and most ambitious to date, delivering elevated outerwear, bags, and accessories.
The grunge spirit, synonymous with a nonchalant silhouette, made of unexpected mixes of prints, colors and materials, infuses this new collection.
Take a look at Y/Project Fall/Winter 2022 backstage captured by the lens of Marc Medina, during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at Egonlab Fall/Winter 2022 backstage captured by the lens of Sebastian Pielles, during Paris Fashion Week, in exclusive for Fucking Young!
True to its ethos, the brand delivers an elegant, ultramodern collection that rings both old and new, reworking classics or the contemporary man.
Acne Studios Fall/Winter 2022 collection is rooted in creativity and character: pieces are crafted and patchworked, as if well-worn, purposefully mismatched, with colors both earthy and of the artist’s studio.
With the Fall/Winter 2022 collection entitled “Plasma,” Hugues Fauchard and Rémi Bats, the creative duo behind UNIFORME, unveil their most personal and introspective collection to date.
OAMC unveiled its Fall/Winter 2022 collection during Paris Fashion Week.
