FFACE.ME x FINCH Launches AR Collection
by Anna Barr
FINCH has teamed up with Ukrainian AR studio FFFACE.ME for the exciting launch of semi-digital clothes that wrapped up Ukrainian Fashion Week noseason Sept 2021 edition. According to the creators, this collection is another step for fashion towards a digital future.
“With the help of digital technology, we can be freer in our creativity, realize what goes beyond the physical capabilities of materials and give our images more meaning. This technology has no limits, so with them, fashion expands its boundaries. ” Katerina Byakova from FINCH explained.
The collaboration was made up of international digital artists, muralists including 3D artist Ines Alpha, muralist Waone Interesni kazki, designer Snezhana Chernetskaya, Russian AR artists Denis Rossiev and Alexey Efremov, abstract artist Daniil Manzhos and AR-makeup artist Ksenia Lozitskaya. Each of the collaborating artists created their own print. It was then made visible when a phone with the Instagram effect is pointed at the garment.
The capsule features comfortable basics: T-shirts, hoodies and sweatshirts that turn into a lively pulsating image when creating content that can’t be reproduced in reality. You can activate the AR layer for each item by scanning the QR code printed on each item in the collection. The creators promise that within the next year, each item from the collection will get another digital AR layer.
The creators say the limited drop is a manifestation of the next generation of fashion. The main value of the collection is in its convenience in the physical world and the ability to attract attention and receive reactions in the digital world – on social networks.
This new limited edition pieces can be purchased on the FINCH website or via FFFACE.ME Instagram account.
LV2 Pre-Spring 2022 by Virgil Abloh
Paris Design Week at BOON_ROOM
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.
Les Benjamins has turned its attention to the tennis court with a new collection that mixes sport and style.
GUESS JEANS has officially arrived in Tokyo, opening its first Asian flagship store in the heart of the city’s fashion district.
WHOLE is a pilgrimage for the global queer community, a temporary world where joy, radical acceptance, and self-expression reign supreme.
Alexis Otero captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Levi’s® is celebrating Oasis’ long-awaited reunion with a new collection that combines the band’s iconic style with classic denim.
There’s no bitterness in the heartbreak here, just the sense that longing isn’t defeat, but proof you’re alive.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
