Once again, the iconic Italian fashion house FENDI has become one of the undisputed protagonists of Milan Men’s Fashion Week.
Unlike other occasions, the brand decided to present its Spring/Summer 2025 proposal, designed by the artistic director of men’s fashion and accessories Silvia Venturini Fendi, in a new space, the Super Studio Maxi in Milan, which as a curiosity is the first LEED (Leadership in Energy and Environmental Design) event space with Gold® certification in Europe. Hundreds of attendees, including celebrities such as Nicholas Galitzine, Bang Chang, Marco Mengoni, and Ren Meguro, among others, flocked to the venue to enjoy a show full of novelties, including the minimalist stage with a series of six mirror columns, moving monoliths that follow the model’s path during the show, creating infinite corridors and reflections; the custom electronic soundtrack by Vascellari, in collaboration with Rocco Campino, with an oscillating, romantic rhythm designed in response to the collection and its spacious, daytime setting; and, of course, the fashion proposal itself, rich in every aspect.
SS25 by Fendi comes into the public domain as a tribute to the universal, sublimating codes of the house that precede the first silhouette revealed in 1990. From it, the line develops, which, as in recent seasons, is once again characterized by its timeless, classic, and modern features. Today, the pillars of the men’s wardrobe devised by Mrs. Venturini become sartorial puzzle pieces, activating subtle expressions of contemporary masculinity through the lens of modern luxury. In it are uniforms for work and leisure, deconstructed and reimagined with new nuances, dyed in a mineral color palette of pastels, neutrals, and darks. The world of sport also suddenly enters the scene and is represented by a striped football polo shirt with FENDI ROMA written on it.
Selleria is another reason the collection has shone, which for those who don’t know what it is, is a technique passed down to the Fendi family by Roman master saddlers in 1925 and now reinterpreted as jacquard of broken striped suit fabric and threaded as a stripe or tonal logo across linen and plush textures, applied as a surface over boro Japanese-style denim, or reduced to a minimalist frame of crisp wool outerwear and leather goods.
Accessories and footwear, indispensable parts of the house, echo the season’s obsession with styling and carry through to Peekaboo ISeeU Soft bags and flexible diagonal shoppers, to the new Baguette Double cross-body bag with zip, and a patchwork-style Baguette made from multicolored cut-outs from the company’s ateliers; and the season’s FENDI Force sneakers, along with molded sole loafers and flats in patent leather or embroidered with wax thread.
Have a look at the FENDI Spring/Summer 2025 collection below:
