Fear of God Athletics 2023-24 Campaign
by Adriano Batista
Fear of God, the fashion brand founded by Jerry Lorenzo in 2013, has unveiled its latest campaign for Athletics, a new line of sportswear created in collaboration with adidas. The campaign, shot by renowned photographer Nadav Kander in Los Angeles, showcases the sleek and sophisticated designs that embody the essence of Fear of God.
Athletics is more than just a collection of clothing. It is a reflection of the brand’s vision and values, inspired by the divine trinity of unity and diversity. Fear of God Athletics joins the existing pillars of Fear of God and ESSENTIALS, completing the brand architecture of the house.
The new season of Athletics will launch on December 3, 2023, on Fearofgod.com and the adidas CONFIRMED app. Check out the campaign images below:
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