The launch of Eytys’ Spring 2022 collection marks a new chapter for the brand.“It is the result of some soul searching“, Eytys Creative Director Max Schiller reveals. “When I was 20, my boss at the time said: ‘Max, your weakness is not being able to design for people you don’t relate to’. It really hit a nerve.

I spent the following years trying to interpret an illusionary muse“, he explains. “However, I’m a bit older now, and so is my muse. Instead of fighting it, I just want to make things that are truly relatable. Creating for myself, my family and friends. Bringing Eytys back home.