Eye/LOEWE/Nature SS21
by Adriano Batista
This is the fifth season for Eye/LOEWE/Nature and the main focus of the collection is environmental responsibility. The thinking behind such a choice is circular: a collection devised for diving into nature must be created with a sense of respect for the environment.
The brand focused on both recycling and upcycling, with the final goal of being as sustainable as they can. Reusing and repurposing what has already had a life is not only a way to produce less and therefore cause less harm, but also a way to reassess craft, which is quintessentially LOEWE. Using existing sources gives uniqueness and warmth to each piece. Using recycled fabrics and yarns is a relief for nature.
The campaign features Josh O’Connor, photographed by Gray Sorrenti in the desert of Baja California, Mexico. Josh is caught in the midst of a solitary adventure, energetically confronting the elements. A van, parachute and motorbike allude to intense physical exploits under the glaring Mexican sun; man and nature bonded together.
For every product sold, LOEWE will donate 15 euros to “A CASA for birds”: a project aimed at creating semi-natural habitats for wildlife species in danger of extinction.
Other Worldly Class
Basketball Diaries
The 17th FASHIONCLASH Festival filled three November days in Maastricht with performances, films, workshops and shows made by students, activists and designers from over 25 countries.
With over two decades of dedicated experience in the fashion industry, Andrea Moore has forged a distinctive path, blending vibrant colors and innovative materials into gender-neutral designs that resonate with today’s diverse audience.
Saint Laurent Rive Droite has introduced its first Advent calendar. The project is a unique vinyl box set curated by Creative Director Anthony Vaccarello.
Designer Gosha Rubchinskiy has relaunched his brand, opening a new chapter for the label.
Pull&Bear and French artist Thomas Lélu have released their second collaborative capsule, titled “Objets.”
For the first time, the partnership extends beyond bags to include apparel.
We headed down to Geneva over the weekend for the HEAD Fashion Show, made up of 23 Bachelor and 8 Master graduate collections offering a fresh, diverse, and contemplative reading of what clothing can be today.
The competition, which began in 2013, is open to designers from around the world who are between 18 and 40 years old.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
