Evade the city by visiting the new itinerant greenhouse of LOEWE Perfumes
by Gabriel Córdoba Acosta
Sun has already risen in most cities (at least in Spain). Every change of season is cause for celebration and, as the name suggests, changes require new habits to some extent. One of them could well be the introduction of a new perfume according to the season. If we had to stop and think about what one of our first choices would be, it would probably be any of LOEWE Perfumes.
The Spanish fashion house, which belongs to the luxury brand conglomerate LVMH, is probably one of the brands that bring the most novelties, as far as fragrances are concerned. Many will agree with what we say, and to reinforce this, just look at what’s new: “LOEWE Greenhouse”. We’ll tell you more about it below…
What is “LOEWE Greenhouse”? The new LOEWE Perfumes itinerant greenhouse, which will travel to different Spanish cities such as Madrid, Barcelona, Seville, and Malaga during April and May. Visitors to the space will experience LOEWE’s exciting world of body fragrances (LOEWE Botanical Rainbow) and home fragrances (LOEWE Home Scents) in a vibrant, botanical setting that will help you escape the urban chaos for a while. In short, a place that evokes the olfactory inspiration behind each fragrance.
Its location takes the form of a traditional Victorian A-frame greenhouse that becomes a playful space to present LOEWE’s perfumes and home fragrances, echoing its inspiration from nature, and replete with greenery and cosy seating areas.
When and where can you visit LOEWE’s new greenhouse? From April and May, and, as mentioned above, in some of Spain’s major cities such as Madrid, Barcelona, Seville, and Malaga. Take a pen and paper and write down the dates:
Madrid- Plaza del Callao, 12/04 – 16/04
Seville – Puerta de Jerez, 21/04 – 23/04
Malaga – Puerto Muelle 1, 28/04 – 30/04
Barcelona – Port, 05/05 – 09/05
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