“I like living, breathing better than working…my art is that of living. Each second, each breath is a work which is inscribed nowhere, which is neither visual nor cerebral, it’s a sort of constant euphoria” – Marcel Duchamp
ETNIA BARCELONA always strikes us with the most colorful eyewear crafted with the highest quality natural materials. Merging culture and art into its designs and campaigns, the Barcelona-based brand has been putting color on our faces since 2001.
20 years is a long time and sometimes it’s hard to stay on top for that long, but Etnia never disappoints. With every new collection, the brand reinvents itself without never losing its rebellious, non-conformist stance.
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That’s exactly what we see on the new collection titled Eufluoria. The new range of products takes inspiration from fluorescent colors and transports us to a psychedelic, sophisticated world. Conceived and created in 2020, Eufluoria was born with hope for a world of renewed rights and freedoms. A collection inspired by the euphoria that will take the world the day we all come out on the other side of this.
3 models are all it takes to mesmerize and inspire us: “The Einstein”, “The Kennedy” and “The Khalo”. Made with natural 3D Mazzuchelli acetate, the new models all come with HD color mineral lenses that offer a truly unique visual experience both in color and quality.
For the campaign, Etnia invited the Moroccan photographer Mous Lamrabat who added the finishing touches to this capsule collection with pictures flooded with ethnic identity, transporting us to the very roots of the brand.
Igor Pluzhnikov captured by the lens of Misael Belt and styled by Patrick Church with pieces from his new collection, in exclusive for Fucking Young! Online.
The models are photographed sitting or reclining on vintage furniture from Demna’s personal collection, set against iconic Parisian landmarks and neighborhood scenes.
As Lucien Pagès Communication starts this new chapter, the agency is set to continue its tradition of excellence and innovation in luxury communications.
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From December 5th to January 12th, LOEWE has taken over the windows and entrance of Pompeu, a luxury boutique known for its curated selection of high-end brands.
Fashion journalist and pop culture enthusiast, Damien Testu is exposing an intimate side, his poetic side with Cœur météore, his first collection of poetry.