Video Ermenegildo Zegna SS15 Fashion Show Movie
by Adriano Batista
Ermenegildo Zegna presents the Ermenegildo Zegna Couture SS 2015 fashion show movie directed by Johan Söderberg. An unconventional cut, a different view on the latest spring-summer show designed by Stefano Pilati.
The starting point was architecture then space came along as a word to objectify it. The inspiration is the result of their interaction translated into the origin of functionality to embody the social structures, the business logics. Innovations and destructions; splendor and decadence, philosophy and romanticism, masculine and feminine are the sources to develop this new chapter: architecture vs space like textures vs surfaces.
With the Spring-Summer 2015 collection Stefano Pilati continues to explore and to combine apparent contradictions. The new Ermenegildo Zegna Couture researches and develops a silhouette and an attitude that evolves from the previous two collections. The silhouettes are more evidently defined in their volumes – the space – and in their graphism – the architecture.
Roberto Cavalli Spring/Summer 2015
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