END. x Aries: A High-Speed Trip Back to the Arcade
by Adriano Batista
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades. This is a time capsule for a generation raised on pixelated speedways and the thrill of quarters clinking into machines.
Aries, known for its streetwear edge and love of outsider art, channels the reckless energy of arcade culture into nine pieces. The standout is an Airtex shorts-and-tee set, covered in a scalelike wire-fence print and wave graphics that flow across both pieces. Racing typography runs down sleeves, while Aries’ logo gets a motocross makeover, stamped boldly on long-sleeve tees and basketball shorts.
Graphic tees in black, white, and camo mix archive Aries designs with racing references, and accessories push the theme further. A neon-green scarf mimics racetrack fencing, matched by socks in the same electric hue. Baseball caps, embroidered with motorsport-inspired logos, come in camo and black, splashed with cobalt and neon green.
The campaign shoots straight into the heart of the inspiration: bumper cars, flashing lights, and the chaotic joy of arcades. It’s a fitting backdrop for clothes that celebrate speed, rebellion, and the kind of fun that doesn’t care who’s watching.
Check it out below:
The Arcade collection drops May 26th, priced from £35 to £170, available at endclothing.com and END. stores in Newcastle, Glasgow, Manchester, London, and Milan.
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