Eastpak and Smiley® Unveil the “Future Positive” Collection
by Adriano Batista
Eastpak and Smiley®, have once again come together to shine a light of positivity. Their third collaboration – the Smiley Future Positive® collection – is a movement, a statement, and a commitment to optimism.
The new collection revisits ten classic Eastpak designs, infusing them with the spirit of Smiley®. The iconic smiley face melds with the Yin and Yang symbol, creating a retro aesthetic that pays tribute to Smiley’s rich heritage. The three standout prints—Smiley Placed, Smiley Yin Yang Black, and Smiley Yin Yang Color—each tell a story of balance, harmony, and the simple joy of a smile.
True to the ethos of the Smiley Future Positive program, this collaboration isn’t just about looking good—it’s about doing good. The collection champions a positive change in consumption habits by utilizing RPET, ensuring that plastic waste is given a new lease on life instead of contributing to landfill. It’s fashion with a conscience, designed for those who care about the planet as much as their style.
Check it out below:
The Smiley Future Positive® collection is available in select stores and on Eastpak.com.
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