DSQUARED2, one of the most daring fashion houses of recent times, has recently unveiled its Spring/Summer 2024 advertising campaign, which comes as a powerful statement of the firm’s bold vision of the industry’s freedom.

The campaign, whose main theme is porn and the decade in which it flourished in the 1990s, was directed and shot by renowned British photographer Nadia Lee Cohen and stars Nataša Vojnović, Tony Ward, Brady Johnson, Hudson Primo, and Mahi. All of the above-mentioned participants put a lot of effort into making the images and videos look authentic. As a curiosity, according to the company’s press release, the cast was given lines on the morning of the shoot, just as they would have been on an adult film set in that decade, to produce an awkward, inexpressive, and flawed performance, a fact that the in-house creative team found more charming and appealing.

Founders and creative directors of DSQUARED2, Dean and Dan Caten, have again ensured that racy fashion doesn’t become tacky and that there’s a great need to have fun – in every aspect.

Have a look at the DSQUARED2 Spring/Summer 2024 campaign below: