Primavera Sound 2024 in Barcelona was a blast, offering a mix of great tunes, tasty food, and cool fashion. The festival’s vibe was captured perfectly at “Dream Valley by Pull&Bear,” where music, style, and creativity came together. This spot was also where Pull&Bear kicked off their new project, Not Just A DJ, which is all about giving a stage to talented folks who are known for their work in other fields, like art or fashion, but have also made a name for themselves as DJs.

The lineup at the Not Just a DJ booth was pretty cool, with Santana, Mandella, and Keyrah spinning tracks. Santana, who’s part of MUSA, a group that supports FLINTA artists, played a set that was full of energy and got everyone moving. Leo Mandella brought his streetwear sensibilities to the musical arena. With a following of over 700k on Instagram, his transition from fashion influencer to DJ seemed as natural as his childhood love for music. Keyrah mixed it up with a bunch of different styles, from House to Jazz, showing off the diverse music she grew up with.

At the entrance, there was a pop-up store for Dream Valley by Pull&Bear, where people could grab some exclusive festival gear and the capsule collection. A bunch of influencers rocked Pull&Bear outfits and shared their festival fun online, spreading the good vibes even further.

Check it out below:

_@JOSEFMIICHAEL @NINAMARKER @DEAR.RATNER

@COCOOA_

@DEAR.RATNER @SPACE.IDOL @NINAMARKER

@DOLMALISA @NOAHALTINK @PATRIZIO_MORELLATO @BOBROWNN

@GULLYGUYLEO

@HANNAROSLAN

@KOFFI_W @JOSEFMICHAEL

@KOFFI_W @MALIKHAVEMERCY @LARAACELIA @MERILOZANOP

@KOFFI_W

@KOFFI_W

@LARAACELIA

@MERILOZANOP @JOSEFMICHAEL

@MIGUELCOBS @JUAN.UTGES

@MIGUELCOBS

@NINAMARKER @JOSEFMIICHAEL @DEAR.RATNER

@NOAHALTINK

@PATRIZIO_MORELLATO

@SPACE.IDOL

 

www.pullandbear.com