Dream Valley Streetstyle: The Pull&Bear Experience at Primavera Sound 2024
by Adriano Batista
Primavera Sound 2024 in Barcelona was a blast, offering a mix of great tunes, tasty food, and cool fashion. The festival’s vibe was captured perfectly at “Dream Valley by Pull&Bear,” where music, style, and creativity came together. This spot was also where Pull&Bear kicked off their new project, Not Just A DJ, which is all about giving a stage to talented folks who are known for their work in other fields, like art or fashion, but have also made a name for themselves as DJs.
The lineup at the Not Just a DJ booth was pretty cool, with Santana, Mandella, and Keyrah spinning tracks. Santana, who’s part of MUSA, a group that supports FLINTA artists, played a set that was full of energy and got everyone moving. Leo Mandella brought his streetwear sensibilities to the musical arena. With a following of over 700k on Instagram, his transition from fashion influencer to DJ seemed as natural as his childhood love for music. Keyrah mixed it up with a bunch of different styles, from House to Jazz, showing off the diverse music she grew up with.
At the entrance, there was a pop-up store for Dream Valley by Pull&Bear, where people could grab some exclusive festival gear and the capsule collection. A bunch of influencers rocked Pull&Bear outfits and shared their festival fun online, spreading the good vibes even further.
Check it out below:
_@JOSEFMIICHAEL @NINAMARKER @DEAR.RATNER
@COCOOA_
@DEAR.RATNER @SPACE.IDOL @NINAMARKER
@DOLMALISA @NOAHALTINK @PATRIZIO_MORELLATO @BOBROWNN
@GULLYGUYLEO
@HANNAROSLAN
@KOFFI_W @JOSEFMICHAEL
@KOFFI_W @MALIKHAVEMERCY @LARAACELIA @MERILOZANOP
@KOFFI_W
@KOFFI_W
@LARAACELIA
@MERILOZANOP @JOSEFMICHAEL
@MIGUELCOBS @JUAN.UTGES
@MIGUELCOBS
@NINAMARKER @JOSEFMIICHAEL @DEAR.RATNER
@NOAHALTINK
@PATRIZIO_MORELLATO
@SPACE.IDOL
www.pullandbear.com
Julian Zigerli Unveils the TEAM LOVE Capsule Collection
Kenzo Unveils Pre-Fall 2024 Campaign
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
The brand’s latest collection draws inspiration from a specific place and moment: the ‘UraHara’ movement of 1990s Tokyo.
Salomon ADVANCED exists in both the past and the future. It is a concept built on history, shaped by decades of trial and discovery.
The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.
Vivobarefoot’s new campaign is not just about shoes. It’s about feeling. It begins with a simple, powerful idea: “Free Your Feet.”
For its Fall/Winter 2025 campaign, AMIRI turns its focus to a new brand ambassador: world champion boxer Saúl “Canelo” Álvarez.
LAZOSCHMIDL has released its eighteenth fanzine, a limited-edition publication that extends the story of its Spring/Summer 2026 collection.
SOREL is launching an exclusive collaboration with Aries, the cult London-based luxury streetwear label.
Carhartt WIP’s Fall 2025 campaign feels like a quiet shift. It’s not about grand statements or dramatic scenes. Instead, it turns its attention to the spaces in between: the small, ordinary moments that make up a day.
DSQUARED2 unveils its Fall/Winter 2025 campaign, featuring Irina Shayk or Victor Perez, and shot by Mert Alas and Marcus Piggot.
Handmade by Loewe’s artisans in their Barcelona studio, each piece is individual.
BEYOND RETRO launches the Pennate Bag, a tote made to be used for years, constructed entirely from pre-loved textiles.
Italian designer Giorgio Armani passes away at the age of 91, leaving an irreplaceable void in the fashion industry.
For Burberry’s Winter 2025 campaign, creative director Daniel Lee does something simple and smart: he brings the clothes back home.
CAMPERLAB has turned its attention back to one of its own icons. For Fall/Winter 2025, the brand presents a new interpretation of its Eki boat shoe.
Levi’s has a long history with denim. The new Blue Tab™ collection continues this story, focusing on a specific and respected source: Japanese denim.
The Irrepressibles return with Yo Homo Deluxe, an expansion that digs deeper into the emotional scope, punk edge, and eroticism of their fourth studio album.
Courrèges partners with artist Dan Colen and the Sky High Farm Biennial to present a campaign that shows no clothing.
Japanese designer Soshi Otsuki, the creative force behind Soshiotsuki, scooped up the LVMH Prize 2025, one of the industry’s most powerful springboards for fresh talent.
Saint Laurent Rive Droite is presenting a selection of photographs by D.M. Terblanche, curated by Anthony Vaccarello.
For its Fall/Winter 2025 campaign, Ludovic de Saint Sernin moves the action to the boardroom.
Iván Volkov and Guido Bravo photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
For Fall 2025, Ami introduces Portraits d’Ami, a campaign that explores the soul of Paris through intimate, human-centered storytelling.
Always eager to push denim to new heights, G-STAR has teamed up with fine taxidermy artists Darwin, Sinke & van Tongeren.
The debut collection, Season One: At First Light, was unveiled among friends, fam, and fans at the Hotel Pozzo di Borgo, a historic residence Karl Lagerfeld lived at, just before one of his sold-out concerts in the Paris.
The NRW-Forum Düsseldorf is opening a direct conversation. Its exhibition, SEX NOW, invites visitors to explore the complex role sex plays in our lives.
For the Kenzo Fall/Winter 2025 campaign, Artistic Director Nigo brings the city of New York into the conversation.
Martin Margiela’s belief, “I believe in blurring the lines between art and fashion,” is not just a quote for the Maison. It is a working principle.
Black Orchid Reserve brings together the original Black Orchid with the essence of a midnight-blooming Ghost Orchid.
