Dream Valley Streetstyle: The Pull&Bear Experience at Primavera Sound 2024
by Adriano Batista
Primavera Sound 2024 in Barcelona was a blast, offering a mix of great tunes, tasty food, and cool fashion. The festival’s vibe was captured perfectly at “Dream Valley by Pull&Bear,” where music, style, and creativity came together. This spot was also where Pull&Bear kicked off their new project, Not Just A DJ, which is all about giving a stage to talented folks who are known for their work in other fields, like art or fashion, but have also made a name for themselves as DJs.
The lineup at the Not Just a DJ booth was pretty cool, with Santana, Mandella, and Keyrah spinning tracks. Santana, who’s part of MUSA, a group that supports FLINTA artists, played a set that was full of energy and got everyone moving. Leo Mandella brought his streetwear sensibilities to the musical arena. With a following of over 700k on Instagram, his transition from fashion influencer to DJ seemed as natural as his childhood love for music. Keyrah mixed it up with a bunch of different styles, from House to Jazz, showing off the diverse music she grew up with.
At the entrance, there was a pop-up store for Dream Valley by Pull&Bear, where people could grab some exclusive festival gear and the capsule collection. A bunch of influencers rocked Pull&Bear outfits and shared their festival fun online, spreading the good vibes even further.
Check it out below:
_@JOSEFMIICHAEL @NINAMARKER @DEAR.RATNER
@COCOOA_
@DEAR.RATNER @SPACE.IDOL @NINAMARKER
@DOLMALISA @NOAHALTINK @PATRIZIO_MORELLATO @BOBROWNN
@GULLYGUYLEO
@HANNAROSLAN
@KOFFI_W @JOSEFMICHAEL
@KOFFI_W @MALIKHAVEMERCY @LARAACELIA @MERILOZANOP
@KOFFI_W
@KOFFI_W
@LARAACELIA
@MERILOZANOP @JOSEFMICHAEL
@MIGUELCOBS @JUAN.UTGES
@MIGUELCOBS
@NINAMARKER @JOSEFMIICHAEL @DEAR.RATNER
@NOAHALTINK
@PATRIZIO_MORELLATO
@SPACE.IDOL
www.pullandbear.com
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