To celebrate the in-store launch of the B27 sneakers, Dior invites you to partake in a unique digital experience exclusively on Snapchat. A lens specially designed for the application allows each user to virtually try on no less than six new sneaker silhouettes, available for purchase directly via the Dior’s brand profile on Snapchat and on A unique opportunity to discover these exceptional creations – the ultimate objects of desire – in an augmented reality preview.

Dior B27 sneakers are a new fashion statement for men and an expression of the sportswear spirit that Kim Jones, Artistic Director of Dior men’s collections, adores. Channeling diverse inspirations, from the vintage look of ’80s tennis shoes to the skateboarding universe, these new sneakers available in low and high-top versions – feature a modern, sporty and refined line. Available in white, black or gray versions – a subtle tribute to Monsieur Dior’s signature shade – they are embellished with a multi-material finishing, combining smooth calf leather and nubuck with the Dior Oblique jacquard or the Dior Oblique Galaxy — in perforated leather — designed for the Spring 2021 men’s collection.

The Dior B27 sneakers will be available in Dior stores from November 2020 and on