In collaboration with renowned British photographer Nick Knight and the team of new media creatives at SHOWStudio, Nicola Formichetti conceived a campaign both revolutionary and conceptual in spirit. Shot entirely on iPhone©, the campaign focuses on the glitching capabilities and filters of today’s best in class photo and video apps, and translates the languages of social media into a new visual concept which has never been used before. Including portrait and group shots of this new Diesel tribe, the detailed look at the #DIESELTRIBUTE collection becomes the most visionary take into Diesel DNA.