Diesel Spring/Summer 2015 Campaign Preview
by Adriano Batista
This is Diesel’s new year’s resolution. It’s rising above, it’s tolerance, inclusiveness, LOVE in the largest most unconditional sense possible. As Nicola Formichetti explains, “It’s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are.”
Nicola loved #DieselHigh because it has a multitude of meanings and implications. #DieselHigh is provocative; it pushes you to live life with intensity. It suggests immediacy – being in the moment, enjoying the present, living fully – as well as spontaneity, escaping from the every day into something bigger, more immersive, more exciting.
The #DieselHigh campaign is especially eye-catching as a contrast to serious premium fashion campaigns; it’s playful and happy. As Nicola says, “There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.”
Introducing Max Jolivet
COS Spring/Summer 2015 Campaign
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