still-looking

Diesel presents its new Spring/Summer 2016 Campaign featuring singer and actor Joe Jonas; actress, singer and designer Kiko Mizuhara, plus Jonas’ group DNCE. Whilst the cast of models include Diesel family Sara Cummings and Sang Woo Kim; hunk Trevor Signorino and Stav Strashko, a male on the women’s board at his agency. Stav identifies as a girl and feels very comfortable in his own skin.

The casting continues the Diesel DNA of bringing together different cultures, personalities and individuals that Formichetti finds online. Freedom is our flavour and you should be who you want.

Video clips show Sang cyber flirting, Kiko sending a hyperreal selfie, Sara online shopping and Aki von Glasow left-swiping all his favourites. Social media birthed the idea ‘that moment when’ and you’ll see models fall in love with themselves, make emoji faces and tell us their #currentmood.

No part of your browsing and clicking experience will be unoccupied…Block a user on Grindr? We pop up and advise you start a new relationship… with your Diesel underwear. The moving intimates campaign reacts to specific behaviour on the Grindr popular app, and it will play on the most important porn sites in the world, PornHub and YouPorn.

#dieselmatch

ALWAYS TURNED ON GRACE & TREVOR

ALWAYS TURNED ON STAV

BOYFRIEND MATERIAL TREVOR

CAN’T STOP RETOUCHING MYSELF

FOLLOWING

HEY GIRL JOE

I AM WHAT I WANT

KISS GLITCH

LOVE TO LIKE

RECONNECTING IT WAS ALL A STREAM

STILL LOOKING

TINDER STAR

www.diesel.com