DIESEL RED TAG x GR-UNIFORMA
by Adriano Batista
DIESEL RED TAG’s latest collaboration with GR-UNIFORMA—the new, multi-media project-based label from Moscow-born Gosha Rubchinskiy—will be unveiled today in Berlin. The collection features 50 pieces, which cohere to create a distinct new expression and language, as captured by the clothing and the launch performance.
DIESEL RED TAG is an incubative platform conceived to host the new generation of disruptive designers who interpret the brand’s DNA by creating capsule collections distributed at selected retailers worldwide. DIESEL RED TAG debuted in 2018 with a first edition by Shayne Oliver of Hood By Air, followed by the contribution of Glenn Martens of Y/Project.
“Denim is an important part of the wardrobe of youth today,” said Rubchinskiy. “I remember myself as a teenager in the late Nineties and it was the same. It was the time of Diesel’s first bright and strong advertising campaigns and the brand’s first shop in Moscow. It was a dream for me to own Diesel denim. Now dreams have come true!”
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