Diesel Black Gold unveiled its Spring/Summer 2016 campaign conceived by the brand’s creative director Andreas Melbostad.

The brand tapped French photographer Karim Sadli who lensed Lexi Boling and Timur Muharemovic in Downtown Los Angeles. The models, wearing iconic pieces of Diesel Black Gold Spring/Summer 2016 collection, perfectly embody the contemporary and irreverent spirit of the brand.

We decided to shoot by Los Angeles’ legendary Sixth Street Viaduct. It is an iconic location that appears in many movies, and with its urban and metropolitan cityscape it reflects the mood of the collection.’’ – said Andreas Melbostad.


Creative direction: Andreas Melbostad
Photographer: Karim Sadli @ art + commerce
Models: Lexi Boling @ img models & Timur Muharemovic @ premium models
Make-up: Hannah Murray @ art + commerce
Hair: Damien Boissinot @ jedroot