Desigual Will Unveil High-End “Studio” Line at Barcelona Fashion Show
by Fucking Young!
This September, Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th. The event will mark the brand’s move into more refined territory while keeping its recognizable style.
The show will feature a limited-edition range that takes Desigual’s colorful approach and gives it a more polished look. The collection will use higher-quality materials and cleaner designs, showing the brand’s growth while staying connected to its roots.
“With Studio, we want to showcase Desigual taken to the extreme, to its highest expression. This first Studio FW25 collection is inspired by Barcelona, creative, ambitious, and deeply rooted in our DNA. Studio is our way of asserting the difference and distinction of our brand, and celebrating design in a big way,” says Fernanda Blasco, Product Director at Desigual.
The Barcelona setting matters because it’s where Desigual started, and the city’s energy matches the brand’s spirit. This show will put Desigual in conversation with higher-end fashion, showing how the brand can appeal to new audiences without losing what makes it unique.
When Desigual Studio debuts this fall, it will represent the brand’s careful step into a new market segment, proving accessible fashion can evolve in interesting ways.
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