GR10K‘s FW25 collection, “Der Blaue Reiter,” draws inspiration from the early 20th-century art movement of the same name. The collection reflects the brand’s focus on garments designed for modern production, often categorized as “workwear” – a label GR10K views as a simplistic norm within the fashion industry.

Like the artists of “Der Blaue Reiter” who rejected naturalism in favor of expressionism, GR10K challenges conventional fashion norms. The collection features a blend of early 20th-century outerwear styles with punk graphics and dark, moody sweatshirts. This unexpected combination creates a wardrobe that’s both functional and unconventional, reflecting the societal upheaval often associated with artistic movements.

GR10K intentionally subverts expectations by using bright, childish colors in traditionally utilitarian garments. This playful approach aims to challenge the marketing conventions that often dictate color choices. Similarly, the collection reimagines everyday items like fleeces and work boots, highlighting the absurdity of excessive labeling and marketing jargon.

Check out the collection below: