OG skate brand DC Shoes is dropping today their limited DC X Warhol Collection bringing a fresh perspective to Warhol’s ubiquitous works through the lens of DC’s authentic skate heritage. The collection celebrates the artistic legacy of the preeminent American artist of the 20th century. In addition to the custom trainers, the capsule extends to apparel creating a collision of fine art, pop culture, and fashion.
Collisions make up an overarching narrative for DC X Warhol with four distinct capsules: War & Peace, Saints & Sinners, Strength & Fragility, and Life & Death Strength – compelling new perspectives emerge as otherwise unrelated works collide.
The campaign honoring Warhol’s legacy while ironically showcasing Andy’s Fragile series against the backdrop of a most un-fragile activity ( skateboarding), features professional skateboarder Evan Smith, one of DC’s most recognized team riders. Evan is both a long-term fan of Andy Warhol and a fellow son of Pittsburgh, PA. Those sitting outside the world of skateboarding may be surprised to learn of the close connection; however, art and skateboarding are deeply entwined with a rich history, attracting outliers and provocateurs.
“We are pleased to work with DC Shoes on this exciting project which uniquely celebrates Warhol as a non-conformist who challenged us to see the world differently. Warhol’s life and work continue to be a beacon for individualists who defy convention making him a natural muse for an organization rooted in skate culture. We are proud that proceeds from this project will generously contribute to the Foundation’s endowment from which it distributes cash grants to advance the visual arts.” Stated Michael Dayton Hermann, Director of Licensing, Marketing and Sales, The Andy Warhol Foundation.
Michael Minter, Global Head of Marketing, DC Shoes said “Andy Warhol should be credited as the originator of collaboration culture. He smashed worlds together. He juxtaposed high with low and found magic in the mundane. To honor and extend his creative legacy, we used DC’s authentic voice and skateboarding heritage to offer a fresh perspective, colliding iconic, yet otherwise unrelated, pieces from the Warhol archive. We can only hope Andy would be inspired and amused by the effort.”
DC X Warhol Collection is available at dcshoes.com and select retailers worldwide.
About DC Shoes
Since 1994, DC Shoes has been committed to progression—from game-changing skate shoe designs to supporting the most groundbreaking skateboarders, snowboarders, and artists in the world. DC helped shape modern collaboration culture by pioneering partnerships with the likes of Supreme, FTP, Shepard Fairey, Buscemi, Doublet, and Carrots. In 2022, DC continues to push the envelope with more exciting collaborations. dcshoes.com @dcshoes @dc_womens
About The Andy Warhol Foundation for the Visual Arts
As the preeminent American artist of the 20th century, Andy Warhol challenged the world to see art differently. Since its founding in 1987, in accordance with Warhol’s will, The Andy Warhol Foundation has established itself among the leading funders of contemporary art in the United States. The Foundation has distributed over $250,000,000 in cash grants which support the creation, presentation, and documentation of contemporary visual arts, particularly work that is experimental, under-recognized, or challenging in nature. The Foundation’s ongoing efforts to protect and enhance its founder’s creative legacy ensure that Warhol’s inventive, open-minded spirit will have a profound impact on the visual arts for generations to come. Proceeds the Foundation receives from licensing projects such as this contribute to the Foundation’s endowment from which these grants are distributed. warholfoundation.org @warholfoundation
The collection is mainly composed of urban/sporty style garments such as hoodies, t-shirts, or trousers, which are combined with caps and what is considered the jewel of the project: footwear.
The collection, titled ‘The Limit Does Not Exist – Part 1’, is the first of a series of drops that will showcase the collaboration between the two creative minds.
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