Customellow pays hommage to American photographer Duane Michals, with their Spring/Summer 2013 campaign. Captured by Jeffrey Graetsch, the campaign features model Cole Mohr and explores the concept of time travel.


Many people have been dreaming of time travel. 
They used to be inventors, scientists, 
and sometimes wacky visionaries in the past. 
Nobody knows their dreams come true or not… 
However, we are trying to reinterpret their style modernly by 
combining analog techniques, with imagining 占쏙옙time traveller占쏙옙 
who travels against the time point.