A new edition of Pitti Uomo will take place in Florence from 9 to 12 January

PITTI LIVE MOVIE: inspired by the Cinema


Cinema is coming to Pitti Uomo this January. At this edition the fair will be transformed into a Film Festival where the styles of the various venues will be interpreted as different genres: thrillers, adventure, action and sport movies, spy stories. Pavilions will become movie theaters where one can enjoy the entertainment. The main forecourt of the Fortezza da Basso will evoke a movie theatres district with billboards announcing the scheduled blockbusters, cult and indie movies. Creative direction by lifestyler Sergio Colantuoni. The general theme will be introduced by the new digital art project accompanying the advertising campaign for the fairs. Production and direction by Senio Zapruder, Executive Producer Benedetta Di Domenico, Sound Designer David Costa.


Special Events and special projects:


The guest designers who will present their menswear collections at the next edition of Pitti Uomo will be UNDERCOVER by Jun Takahashi and TAKAHIROMIYASHITATheSoloist. In a forward-thinking move for Pitti Uomo, Takahashi and Miyashita will present back-to-back menswear shows at the Stazione Leopolda on January 11th, 2018 to symbolize and celebrate their personal friendship and deep mutual respect for each other’s work. While Takahashi’s women’s shows regularly garner rave reviews, he has shown his menswear on the runway only once before, also at Pitti Uomo. And while Miyashita’s Paris shows for his first label, Number (N)ine, were a must-see on the men’s calendar, he has never shown TAKAHIROMIYASHITATheSoloist. on the runway outside Japan.



BROOKS BROTHERS has selected Pitti Uomo and Florence as the stage for the start of a very important anniversary: 200 years since the company’s founding in New York City. A celebration of two centuries of both style and innovation for this iconic American brand featuring a fashion show and a special exhibition in one of the city’s most fascinating locations, Palazzo Vecchio.



An exclusive premiere at Pitti Uomo 93 for M1992, the new project by the eclectic designer and Italian dj Dorian Stefano Tarantini, who has already captured the attention of the international press with the label Malibu 1992. With a Special Project promoted by the Fondazione Pitti Discovery – born by the collaboration between Pitti Immagine and Camera Nazionale della Moda Italiana that has sustained the designer since the beginning – Dorian presents with a fashion show the new life of his brand – a contamination among multimedia art, music and fashion – inspired by a cross-cutting experimental style, a distinctive approach of its creativity.



The International Woolmark Prize, one of the world’s most prestigious awards aimed at supporting upcoming talent, will be back in Florence. The announcement of the winners in the menswear and womenswear categories will take place during Pitti Uomo – a first for Pitti. Twelve finalists from around the world will present innovative collections to show the potential of Australian merino wool. The event at the Stazione Leopolda is a joint production in cooperation with Fondazione Pitti Immagine Discovery.



Fondazione Pitti Immagine Discovery presents Luca Magliano, winner of WHO’S ON NEXT? UOMO 2017 with his label MAGLIANO. At this edition’s Pitti Italics he will present a fashion show at the Dogana featuring his design vision and his precise, minimalist concept for an “indispensable edit” of today’s male wardrobe.



The most promising names on the Finnish fashion scene will be the stars of the special GUEST NATION project sponsored by the Fondazione Pitti Immagine Discovery. Eight Finnish brands and designers have been selected to show their collections in the special area of the Spazio Carra (Padiglione Centrale – Lower Level). The participants are Formal Friday, Ikla Wright x Turo, Mannisto, Maria Korkeila x R-Collection, Nomen Nescio, Rolf Ekroth, Saint Vacant, Vyner Articles.

CONCEPT KOREA@ Pitti Uomo 93

Thanks to a new collaboration with Korea Creative Content Agency (KOCCA), Fondazione Pitti Immagine Discovery will once again be turning the spotlights on the most exciting brands from South Korea with two catwalk shows dedicated to promoting the country’s talented young designers. On the catwalk, for this edition, the collections by Beyond Closet and Bmuet(te).



THE TOKYO FASHION AWARD brings its six finalists to the Fortezza

This is the second installment in a series of collaborations. Thanks to the agreement stipulated between Pitti Immagine and Tokyo Fashion Award, the collections of six up-and-coming Japanese brands which were selected by a prestigious jury, will be on view in the Fortezza at TOUCH! (Medici Pavilion). The names: Body Song, Children of the Discordance, Digawel, F/CE, Kuon, Soe.


Among the special participations in Florence during Pitti Uomo 93:


The inauguration of the Gucci Garden in Piazza della Signoria in Florence

On 9 January Florence will host the inauguration of the Gucci Garden inside the historic Palazzo della Mercanzia in Piazza della Signoria. Devised by the Maison’s Creative Director Alessandro Michele, the Gucci Garden will feature a store selling unique edition products, a restaurant run by the 3* Michelin chef Massimo Bottura and exhibition spaces prepared by the critic and curator Maria Luisa Frisa; the opening event will be celebrated with a private cocktail party;


032c presents its first apparel collection on the occasion of Pitti Uomo

The quintessential magazine for a generation that feels no obligation to systems and structures, 032c will present its first full apparel collection at Pitti Uomo. In a Florentine Renaissance Palazzo, advanced technology installations representing magazine’s reference icons will set “What We Believe” while dressed in the 032c collection: a compendium of statements that define the attitude of 032c.


Les Benjamins will present the 2018-19 F/W collection in Florence

Les Benjamins, the Istanbul-based contemporary streetwear brand, has chosen Florence for the presentation of the new 2018-19 F/W men’s collection, “The ancient skyscrapers at night”:

ancient pyramids inspire all the skyscrapers of today from Aztecs, Egypt and many more civilization all around the world, and the contrast between today’s architectural structures and the past is presented through trimming details and graphic collages. Founder and creative director Bunyamin Aydin is known for telling stories of cultures and traditions, defining the hybrid between culture and comfort.


Passion, innovation and creative research sum up the creative partnership between Pitti Immagine and MINI, two worlds that share values and objectives always linked to a contemporary lifestyle approach. The partnership between these two players continues at Pitti Uomo 93 with a series of projects for 2018 focusing on the most up-to-date lifestyle trends and new urban culture.


The new exhibition-project at the Fortezza da Basso: 

ATHLOVERS @ POLVERIERA: the new dimension of modern living

It’s not about activewear or lifestyle but about the best gathering of brands representing the new dimension of modern living. Athlovers is the new Pitti Uomo project marking the birth of athletic-minded collections, and it will be presented in collaboration with Reda – historical wool mill from Biella – that will be at Pitti Uomo for the first time ever. This historic brand, known for its ability to combine technical textile experience with the most advanced styling, will provide each of the participating brands with the innovative fabrics of the line Reda Active to make one item for an exclusive showing at the fair. Hosted in the Polveriera, with a set design by Storage Associati, Athlovers is a project curated by Pitti Immagine and E:NOI Consulting. Among the brands already confirmed: 42.54, AEANCE, DYNE, GR1PS e ISAORA.


Pitti Uomo HIGHLIGHTS, among the launches, special projects and comebacks at the trade show:  

Corneliani will be back at Pitti Uomo to present the new F/W 2018-19 collection in the Sala delle Grotte and the CC Collection Corneliani in the Sala Ottagonale; a double showcase designed to introduce the complete universe of the brand and its evolving style, coinciding with the presentation of the new corporate identity and the launch of the new digital platform;

The participation of Karl Lagerfeld with the new men’s collection in the Sala dell’Orologio at the Costruzioni Lorenesi;

The Made in Italy lifestyle brand Paul&Shark returns to Pitti Uomo to present a new vision and the A/W 2018-19 collection: the new Typhoon project, craftsmanship that meets high-tech, is an innovative proposal from both technological and stylistic points of view, also thanks to the collaboration with several international designers;

The return to Pitti Uomo, at the Main Pavilion, of Fratelli Rossetti, a historic company and a reference brand in the world of Made in Italy footwear.

The launch of the new project Major Giovanni Allegri: the result of the union of manufacturing know-how and exclusive materials; an outerwear luxury collection made in Italy, conceived by a team of international designers.

Pitti Uomo will see the special attendance of Birkenstock that will present in the Archivi the Birkenstock Box project, a new mobile retail concept; Birkenstock will also show a new trade fair concept and debut a short film by Dan Tobin Smith;

Starting from Florence, Denham the Jeanmaker, denim cult brand designed by Jason Denham, will celebrate its tenth anniversary with “A Decade of DENHAM,” a year-long program of events and collaborations, including a book; at Pitti Uomo (Padiglione delle Ghiaia), the brand will present three exclusive jean designs created together with Candiani;

Save The Duck is launching the new capsule collection, Dyne for Save The Duck designed by Christopher Bevans – in a dedicated area on the Fortezza grounds.

The launch at Pitti Uomo of the new partnership between WP Lavori in Corso and DEUS Ex Machina, with a special presentation at the Fortezza. Plus, Woolrich will present a film celebrated with a video-installation in the stand in which it will be possible to immerse oneself in the history and places connected to the brand.

The presentation of the Nigel Cabourn X Peak Performance F/W2018 collection – “Remember the past to re-imagine the future” – inspired by the legendary 1963 Jim Whittaker’s ascent of Mount Everest, combination of Cabourn’s impressive archive and Peak Performance strong technical knowledge in ski and outerwear;

Kappa, the iconic sportswear brand, has chosen Pitti Uomo as global platform to present its new F/W 2018 Authentic collection: its signature mark is the famous OMINI banda;

The return to Pitti Uomo – with an important booth in the Belfiore area – of Pepe Jeans London which is celebrating its 45th anniversary by presenting, in addition to the new F/W 2018 collection, a revolutionary environmentally friendly and sustainable development process for the treatment of denim: an eco-technological and innovative “way of life”.

The participation of the Italian casualwear brand Best Company, with Oliviero Toscani as special ambassador, in the space at the Magazzini Teatro area.


A journey into the Pitti Uomo sections:

THE PADIGLIONE CENTRALE: The Contemporary Classic, the heart of the fair

The Padiglione Centrale hosts the evolution of menswear and its offshoots. Boasting a varied offering that includes the Pop Up Stores, the Lower Level displays contemporary classic sartorial collections, while the Upper Level features new classic names and their fine quality garments. The idea is to interpret a man’s wardrobe in a new way: incredibly refined and high-end. Finally, on the Ground Floor, brand collections mingle freely with the other offerings at Pitti Uomo. Brands include: Altea, Boglioli, Brunello Cucinelli, Casa Fagliano, Circolo 1901, D’Avenza, Danolis, Doucal’s, Felisi, Finamore 1925 Napoli, Ghurka, Herno, Iris Von Arnim, J.W. Brine, L.B.M 1911, Lardini, Lodenfrey München 1842, Manuel Ritz, Massimo Alba, Paoloni, Premiata, Pringle of Scotland, PT Pantaloni Torino, Re-Hash, Roda, Roy Roger’s, Sand, Sartorio, Sealup, Stefano Ricci, Tagliatore.



Pitti Immagine continues to support MAKE, the section that promotes the rediscovery of artisanal working techniques. Strategically showcased in the Sala della Ronda with a new set design, a new generation of craftspeople from around the world will present specially made pieces with contemporary appeal. Brands include: Aïzea, Ammoment, Casablanca 1942, Chapal, Comme Les Loups, D By D* Syoukei, Hutmacher Zapf, Isi & Friends, Jean Rousseau Paris, Klokers, Lamler, Maison F – Paris, Mantidy, Nosakhari, Project Twlv, Riccardo Freccia Bestetti, Studebaker Metals, The Bespoke Dudes Eyewear, Title of Work, Twisk.    


FUTURO MASCHILE: Concept Lab on Contemporary Menswear

Futuro Maschile, the most evolved contemporary-classic menswear laboratory, has grown. At the Sala della Nazioni and at the Arena Strozzi, a super selective collection of experimental sportswear and a sophisticated stylistic proposal that welcomes the new. Brands include: at the Sala delle Nazioni: Alden New England, Camoshita United Arrows, Ernesto, Esemplare, Fortela, Heschung, Myths, Pb 0110, Pence, Pierre Louis Mascia, Roberto Collina, Stutterheim, Tatras, The Gigi; at the Arena Strozzi: Big Uncle, Bonastre, Carvil Paris, Descente Allterrain, Emanuele Bicocchi, Hunting World, Man1924, Mismo, Nine:Inthe:Morning, Pezzol 1951, R.M Williams, Roi Du Lac, Ron Dorff, Sempach, Sunspel, Ten C .


TOUCH!, The Most Eclectic Wardrobe

Touch!, the venue that expresses the eclectic spirit of the contemporary man’s wardrobe with an experimental and international approach, is present at the Medici Pavilion at the fair entrance, creating an ideal line of continuity with L’Altro Uomo and Unconventional. It’s a unique venue for cutting-edge styles. Brands include: 1 ST Pat-Rn, Arc’teryx Veilance, Bad Deal, Barena, Béton Ciré, Buttero, Captain Santors, Country of Origin, Danilo Paura, Danton, De Bonne Facture, Del Toro, Diemme, Eat Dust, Grenson, Griffin, Harris Wharf London, Howlin’, Ioweyou, Jimi Roos, Knitbrary, L.F. Lidfort, Lyph, Nanamica, Riccardo Comi, SE’ by Icho Nobutsugu, Seil Marschall, Snow Peak, Super by Retrosuperfuture®, SuperDuper Hats, Timex Archive, Traditional Weather Wear, Troubadour Goods, Weberhodelfeder, Yuketen.


UNCONVENTIONAL: Luxury Underground Styles

UNCONVENTIONAL, the exhibition project that presents luxury underground styles, will feature an enlarged exhibition space and will welcome sporty fashion offerings. In the two locations at the Archivi, there’s an international and exclusive set of collections with personality for a hyper-contemporary gender-neutral wardrobe for those who express themselves with determination and dynamism. Brands include: Artselab, Backlash, Bruno Bordese, Cutuli Home, Domrebel Montreal, Goetze, Goti, Guerrilla Group, Ienki Ienki, Indice Studio, Limitato, Mauna Kea, MCQ, Move Officine del Cappello, Nostrasantissima, Poliquant, Rooms by Lost & Found Ria Dunn, Sartorial Monk, Saturnino Eyewear, The Last Conspiracy, Ylati footwear.


L’ALTRO UOMO: Avantgarde View 

The spirit of L’Altro Uomo remains unchanged. The space lies at the heart of avant-garde style. Inside a set designed by Andrea Caputo Studio, it will showcase a series of clothing and accessory collections that reflect a creativity capable of anticipating changes in taste. Featured brands include: Andersen-Andersen, Bielo, Bleu de Chauffe, Cellardoor, Cohérence, Gitman Bros. Est 1978, Gloverall, Haikure, Haver Sack, Levi’s Made & Crafted, Magliano, Medwinds, Sandqvist, Soulive, The Cooper Collection by Lee Cooper, The.Nim, Tissue, Ts(S), Universal Works, Waxman Brothers, White Sand.


OPEN: Beyond Genders

OPEN is dedicated to the latest generation of collections that overcome the menswear/ womenswear distinction, a segment gaining in popularity on the international market. This section offers a unisex selection of experimental collections and accessories. Edited to suggest a specific stylistic direction, OPEN brings a minimalist touch to the Rondino venue. Brands include: Amiacalva, Ancient Greek Sandals, Le Mont Saint Michel, Maison Marcy, Masters of Casual, Milano 140., MOA Master of Arts, Monc, Route des Garden.


I PLAY: The New Sportswear

I PLAY, the Cavaniglia Pavilion project created to show the mentality that has pushed the envelope defining sportswear, consolidates its international DNA. This crossover style creatively infuses urban life with authentic high-tech sportswear. Featured brands include: Asics Tiger, Champion Reverse Weave, Eastpak, Ennerre, Herschel Supply Co., Lavenham, Le Slip français, Lyle & Scott, Makia, Moon Boot, Nixon, Rains, Rosasen, Sun68, Tretorn. 


Among the events around the city during Pitti Uomo

 “Fabric is Art”: an event by the Lanificio Luigi Ricceri at the Galleria dell’Accademia in Florence

On the evening of 9 January, at the Galleria dell’Accademia in Florence, an event will be staged by the Lanificio Luigi Ricceri, an historic company based in Prato which is one of the most innovative firms in the weaving sector: a special project in which ten of the wool mill’s iconic fabrics will be the protagonists of an artistic installation entitled “Fabric is Art” curated by Felice Limosani. Projections and light play will contaminate the sculptured beauty of the David with the bright colors of the high-quality fabrics;

Moncler will also open its new boutique in the heart of Florence during Pitti Uomo 93;

Ermanno Scervino will be celebrating the opening of the new flagship store in Florence with an event at Pitti Uomo, on January 10;

 The new Damir Doma x LOTTO collection is the protagonist of a show-party

The second men and women collection Damir Doma x LOTTO – born by the collaboration between the Croatian designer and the historical Italian sportswear brand – will be on the spotlight with a show-party during Pitti Uomo 93;

Il Bisonte a Km 30”: the opening event for Il Bisonte’s new showroom-spaces
On Thursday 11 January Il Bisonte will inaugurate its new offices and showroom inside Palazzo Corsini in Florence; to mark the occasion the brand will artistically interpret its production chain of artisans and the gastronomic uniqueness of the region with a celebratory cocktail party at Pitti Uomo;

On 10 and 12 January, the Rendezvous organized by Polimoda at Villa Favard

On 10 January the writer and editor-in-chief of GQ UK, Dylan Jones, will meet the designer Keanan Duffty for a Q&A on publishing in the digital era, whilst on 12 January Sarah Blair and Christopher Lacy, respectively SVP & Divisional Merchandise Manager Women’s Accessories and Director of Customer Experience at Barneys New York, will present a lecture dedicated to the customer experience.


The Palazzo Pitti Museo della Moda e del Costume joins MUSEUMS LEAGUE: Maurizio Cattelan’s “art for all” project in collaboration with Seletti, dedicated to fans of contemporary art.

On the occasion of Pitti Uomo, the Fondazione Pitti Immagine Discovery, in collaboration with the Gallerie degli Uffizi and Seletti, presents a special edition of Museums League scarves dedicated to Palazzo Pitti’s new Museo del Costume e della Moda [Museum of Fashion and Costume]. Museums League is a project devised by Maurizio Cattelan, in collaboration with Seletti, with which the Italian artist has invaded the gift shops of museums all over the world, a tribute to all the contemporary art enthusiasts who will be able to support their own favorite museums. “Magnificence” is the buzzword chanted by the chorus of supporters of Palazzo Pitti’s Museo del Costume e della Moda.


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