Coach announces Michael B. Jordan as its First Global Men’s Face
by Adriano Batista
Coach announces actor and producer Michael B. Jordan as the first global face of Coach menswear. His partnership with Coach will include global advertising campaigns for men’s ready-to-wear, accessories and fragrance, beginning with the Spring 2019 season.
The partnership will also include special design projects with Creative Director Stuart Vevers and philanthropic endeavors with the Coach Foundation.
“I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision,” said Jordan. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens.”
“Michael is cool and authentic, and he really embodies the Coach guy,” said Vevers. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”
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