After starting as a fragrance, ck One by Calvin Klein now offers jeans and underwear as well, and to celebrate, the label is launching a global multimedia advertising campaign by Steven Meisel.

The cast includes Lara Stone, Callum Wilson, David Agbodji, Cassie Ventura, Abbey Lee Kershaw, It Brits Pixie Geldof and Alice Dellal, Sky Ferreira, Rita Ora, Ruby Aldridge, Fei Fei Sun, Aaron Frew, Yuri Pleskun, Eliza Cummings, River Viiperi, Dan Kling, Ajak Deng, Bambi Northwood-Blyth, Valerija Kelava, Wang Xiao, Herieth Paul, Samantha Gradoville, Rob Evans, Ian Mellencamp,  Eric Ramos,  Blyton Megran, Viggo Janason, Piet Vander Heijden, Steven van Nieuwenburg, Tomo Aki Kurata, Robert Booker,  Bo Ackerman and Kyle Bethelmy Forde.