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Jam Sutton released his Collection III for This Is Not Clothing. The brand concept is focused on the artwork.

It’s a way for me to exhibit my artwork in a way that’s different to a gallery or museum setting“. – said Jam Sutton

The collection is inspired by classical sculpture and modern protest. The sculptures were inspired by the Greek Parthenon marbles in the British Museum, which depict a ferocious mythological battle. “In my digital sculptures (created using 3d scanning of real models) – I wanted to juxtapose the classical aesthetic with modern influence. So the figures have been replaced with riot police. The classical violence is now relating to current events and riot brutality.”

Photography: Jam Sutton
Photography Assistant: Paolo Jones
Styling: Andrew Davis
Styling Assistant: Sam Carder
Models: Tommy Lee @ Models 1 & George Mowlan @ Models 1
Grooming: Emilie Yong