CAMPERLAB Fall/Winter 2024 Campaign
by Adriano Batista
CAMPERLAB kicks off the Fall/Winter 2024 season with a campaign that celebrates individuality and raw beauty. Through the lens of photographer Jordan Hemingway, the campaign showcases their latest collection of unisex footwear and ready-to-wear through intimate portraits.
Hemingway, known for his honest and unconventional approach, captures the protagonists with a beautiful blend of vulnerability and strength. These images are not about traditional model perfection; they celebrate the unique stories etched on each face.
The protagonists themselves are a testament to the campaign’s message. Berlin’s cultural icon and artist Sven Marquardt shares the stage with Los Angeles musician Duckwrth. Joining them are Belgian makeup artist Inge Grognard, a pioneer in the Antwerp fashion scene, and Parisian model Raya Martigny.
Simple backdrops in bold monochrome tones allow the focus to remain on the collection and its wearers. This season’s highlights include a revamped Venga cowboy boot in distressed suede, distinctive Candiani jeans, and luxurious crocodile-embossed leather co-ords. Intarsia knits with a hint of rawness add another layer of personality to the collection.
Check out the campaign images below:
The CAMPERLAB Fall/Winter 2024 collection is available now on camper.com and select Camper stores.
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