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During the latest edition of Amsterdam Fashion Week, fashion designer Camiel Fortgens presented: “Hey”, “Hey”, “Hey”, “Ok”, “Great”, “Cool”, “Cool”, “Great”, “Ok”, “Great”, “Ok”, “Ok”, “Ok”. An installation and research on how fashion and trends influence our identity and social behavior. Is fashion a way to express, or has it become a way to blend in? Do we use our big glasses and accessories to impress or to hide behind? In this installation Camiel Fortgens questions the norm in today’s identity. Are we as free as we say we are or are we secretly captured in conformation, trends, culture and fashion?

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Photos and video by Tandem.