Calvin Klein launches Calvins or Nothing, a new underwear campaign starring actress and singer Maya Hawke, and Belgian professional footballer Romelu Lukaku.

Shot by Gray Sorrenti, the campaign captures each star in simple yet striking black and white portraits. The campaign reflects the elevated designs of its latest underwear collection and channels the brand’s minimalist and impactful aesthetic. The images and videos convey Calvin Klein’s signature style, strongly rooted in sensuality. Also, English rapper, singer-songwriter and DJ, Shygirl; German social media star Nic Kaufmann; and Italian actress, Coco Rebecca Edogamhe, were photographed by Sarah Piantadosi, amplifying Calvins or Nothing around the world. Refined and casual new styles include Embossed Icon, with a new logo treatment, and updated Modern Cotton silhouettes that reimagine our classic underwear offerings. Bonded Flex features support in an innovative seamless knit, and CK Black features a minimalist take on alluring lace.

The collection is now available to shop at