Calvin Klein is giving its iconic CK One fragrance a shot of adrenaline with the launch of CK One Essence. This new version packs a punch, promising a more intense and long-lasting experience while staying true to the original’s fresh, clean vibe.

Master perfumer Alberto Morillas, the guy behind the original, has reworked the formula for Essence. Expect a burst of citrusy top notes, a green tea heart, and a warm, woody base. It’s the same CK One DNA, but amplified.

The campaign, shot in black and white by Alasdair McLellan, captures the essence of unity and individuality. Energetic, diverse people coming together, set to the iconic beats of New Order’s “Blue Monday.”

The bottle has been given a sleek update, too. It’s still simple, but with a metallic touch for a premium feel.