Burberry celebrates the arrival of the Year of the Rabbit 2023 with a campaign based on the brand’s adventurous spirit, a celebration of leaping into the unknown, featuring actors Qi Xi, Shi Pengyuan, and athlete Zhao Lina.

Captured by video director Zika Liu and photographer Sky, the campaign consists of a triptych of films, where each individual embarks on a journey through open spaces that offer the possibility of a new perspective: the opportunity to experience the extraordinary to find confidence, passion, and creativity.

The campaign is accompanied by an exclusive collection, inspired by the Year of the Rabbit, and features the Thomas Burberry monogram, playfully reinterpreted with rabbit ears. This print is featured on both men’s and women’s clothing and accessories.

Our favorites from the collection are the embroidered fleece, puffer and varsity jackets, and an oversized wool jumper with an intarsia stitch. These pieces are joined by sporty pieces like hoodies, joggers, and shorts. The accessories field is represented by grained leather tote bags, monogram-embossed zip bags, and a fleece backpack with 3D bunny ear details.