British fashion house Burberry has decided to get a head start on one of the most anticipated days of the year for lovers: February 14th.

Celebrating love, intimacy, and expressions of affection between couples, the brand has unveiled its new Valentine’s Day 2023 campaign. “B:Mine” is the name under which it arrives. It features different couples expressing their moments of tenderness and togetherness, accompanied (of course) by a carefully curated selection of Burberry gifts.

Among the pieces that make up the selection are handbags, shoes, and accessories. None of the latter go unnoticed, due to the tones and leather they are made from, nor the modern reinterpretation of the Burberry check.

The scarves, another of the campaign’s protagonists, are presented in jacquard-woven cashmere and silk. Sneakers feature the sporty, streamlined styling of the ‘Classic’ model, enhanced with a quilted leather upper on an ultra-lightweight sole.

See the campaign images below: