Born During the War: new Ukrainian sustainable brand RDNT
by Anna Barr
Born during the war in Ukraine, RDNT sheds light even in the darkest times and spreads messages of independence, individuality, freedom of expression, and thirst for life. RDNT stands for Radiant, radiant with joy. Like a protective shield from evil, sadness, and anger, the label is for those, who care about eco-friendliness, innovation, and happy living. It is a comfort zone.
The primary idea of the young Ukrainian brand is to be present at the moment, enjoy life, and be genuinely happy from the inside. Inspired by the aura color chart, the color palette includes yellow, blue, green, pink, and purple shades. The print in the first RDNT drop is an interpretation of water, which symbolizes the main element of life.
The new Ukrainian brand created by Andre Tan for the conscious generation helps express themselves to the world without limits. In the future, the brand is planning to launch a production facility in Ukraine that will run on renewable solar energy. Caring about the environment, the designer used an innovative fabric made of recycled plastic. The material, which looks like cotton, regulates heat transfer and absorbs moisture.
The RDNT collection is available worldwide on the official website rdnt.store.
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