For this first drop of the year, Billionaire Boys Club EU introduces a series of camo arch logos crewneck and hoodies. The camo pattern comes back in the outerwear selection composed of lightweight jackets and ripstop cargo pants that show a technical and more functional approach for the EU label.

To complete this first installment, the premium tier introduces a brown corduroy varsity with embroidered patches, alongside check shirts, t-shirts, and denim.

The collection was shot by the outdoor expert team of Orienteer. Take a look below: