Crystal white mountains, the depths of a dark blue ocean, and a seemingly never-ending track of gravel; so many locations and landmarks that are traveled across by actor, model and athlete Younes Bendjima appearing hand to hand with his younger sibling Fehdi Bendjima in his pioneering first.
In a commission for Pièces Uniques, the minimalist short movie beams an aesthetic that has, with time, become one of Younes’ distinctive signatures. Retro sports cars, translucent elements of nature as well as monochrome backgrounds and looks are all layered out on a 70s energetic type-beat that forcibly rhythms the video in genuine symbiosis with the essence, action and tone of the taped task.
Directed by the industry-recognized Bilal El Kadhi, many interpretations can be drawn from the silent screenplay. In a race to success or achieving a set given goal, Younes appears to be tough-lovingly chaperoning his younger brother through a purification of the mind, spirit and body. Serving as a metaphorical ode to freedom as well as to the heritage of his values and roots, we travel with both protagonists through different landscapes through an omniscient pair of eyes.
Clear and loud that it is time to grow as the minutes, hours and years are ticking, the minute and a half video recorded piece of mind is the result of the work of a family, the one of Pièces Uniques.
Check out the FW21 campaign below:
DIRECTED BY BILAL EL KHADI
PIÈCES UNIQUES FW21 BY EDMOND LUU
CREATIVE CONSULTING: STUDIOFY7
DIRECTOR OF PHOTOGRAPHY: MATHIAS ZIVANOVIC
STYLIST: CHARLY FERRANTE
MUA: MARIE GUILLON
The Nike Air Force 1 is more than just a sneaker. It is a cultural icon! Since its debut in 1982, the Air Force 1 has been the first basketball shoe to feature Nike Air technology, and… »
What if we could transcend time and create something timeless? Something that defies the conventional notions of time and space, and challenges our perception of reality? Something that is not from this planet, as you can see?
The collection is mainly composed of urban/sporty style garments such as hoodies, t-shirts, or trousers, which are combined with caps and what is considered the jewel of the project: footwear.
The collection, titled ‘The Limit Does Not Exist – Part 1’, is the first of a series of drops that will showcase the collaboration between the two creative minds.
KENZO has teamed up with the talented Japanese artist VERDY to create a special collection just in time for the holiday season. The collection features custom graphics by VERDY, who is known for his bold,… »
Fear of God, the fashion brand founded by Jerry Lorenzo in 2013, has unveiled its latest campaign for Athletics, a new line of sportswear created in collaboration with adidas.
Scheduled for December 4th at the Royal Albert Hall in London, The Fashion Awards is where style meets purpose, excellence, and creativity under the same spotlight.
Loro Piana, the Italian luxury brand known for its exquisite fabrics and craftsmanship, has teamed up with MR PORTER to launch its latest ski collection.
Issue #23 Games will see designer discussions with Dsquared2’ Dean and Dan Caten, Louis Gabriel Nouchi, Jordan Luca, and Romain Kremer create our game frame each with a different adventure.